Senior Manager / Manager, Digital & Affinity Partner

AIA Australia; Hong Kong; On-site; HKD 480,000 - 760,000; Full time

Job summary

Blue Cross in Hong Kong is seeking a results-driven digital marketing and partnerships professional to lead distribution sales, formulate business plans, and run campaigns with a focus on digital channels and affinity partners.

You will onboard new partners, manage existing relationships, analyze data to improve the sales funnel, leverage AI for content and testing, and contribute to product development and loyalty initiatives.

Qualifications

• Bachelor degree in Marketing or Business Administration.
• At least 5 years of relevant experience in digital marketing/insurers.
• Experience with SEM, paid social and programmatic campaigns.
• Strong CRO and analytics capabilities.

Responsibilities

• Achieve business targets for personal and commercial lines through Digital & Affinity Partner channels.
• Formulate business plans and marketing campaigns; drive digital marketing initiatives.
• Onboard new partners and manage relationships with existing partners.
• Negotiate terms with business partners and internal teams (Legal & Compliance).
• Leverage data analytics to optimize sales funnel and conversion rates.
• Manage Loyalty Club marketing deliverables to grow customer engagement.

Skills

SEM campaigns

Data analytics

Programmatic campaigns

CRO

Education

Marketing degree

Business Administration degree

Tools

Google Ads

Google Analytics

Dashboard tools

A/B testing frameworks

Job description

FIND YOUR 'BETTER' AT Blue Cross

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

Act as a distribution sales to achieve in business targets, formulate business plans & marketing campaigns with digital marketing focused, explore new business opportunities/partners and execute relationship management of existing business partners

Roles and Responsibilities:

• Business Target Achievement (30%)
• Achieve business targets for personal & commercial lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis;
• Manage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to digital marketing (e.g. SEM) / advertising, and/or other cost effective initiatives;
• Business Partners Onboarding and Relationship (30%)
• Explore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation;
• Maintain good relationship with existing partners to ensure sustainable business growth from the partners
• Business and agreement term negotiation with business partners and internal parties e.g. Legal & Compliance
• Data Analytics & Conversion Optimization (20%)
• Able to leverage generative AI for content, creatives, and campaign testing
• Translate data into actionable insights to improve sales pipeline performance
• Loyalty Club Management (10%)
• Manage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;
• Project Management (10%)
• Participate in product development, revamp and service enhancement projects;
• Collaborate with stakeholders to ensure smooth operations of programs and initiatives;

Education/Work Experience:

• University degree in Marketing or Business Administration or related disciplines or related disciplines with not less than 5 years related working experiences;
• Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1 & 2
• Strong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns
• Demonstrated successful case in optimizing campaigns to improve cost per lead (CPL), cost per acquisition (CPA) in insurance products
• Strong analytical mindset with experience in conversion rate optimization (CRO) and attribution modelling
• Proficiency in Google Analytics, dashboard tools, and A/B testing frameworks
• Familiarity with health, life, or general insurance digital campaigns is highly preferred
• Candidates with less experience will be considered as Manager

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.