Senior Manager / Manager, Digital & Affinity Partner

AIA International Limited.; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

AIA International Limited. is seeking a distribution sales professional to achieve business targets through digital and affinity channels, form business plans, and develop marketing campaigns.

You will explore new partners, manage relationships, and leverage AI to optimize campaigns, while ensuring solid analytics drive decision-making. Qualifications include a university degree in Marketing or Business Administration with at least 5 years of relevant experience, IIQE passes, and practical

Qualifications

• University degree in Marketing or Business Administration with relevant work experience.
• Minimally 5 years of related working experience and licensing fit per Insurance Authority (IIQE).
• Strong hands-on experience in SEM, paid social, and programmatic campaigns.
• Proven track record in optimizing campaigns for CPL/CPA improvements.

Responsibilities

• Achieve business targets for personal & commercial lines through Digital & Affinity Partner channels.
• Formulate business plans and marketing strategies using market intelligence and analysis.
• Draw up business plans and marketing proposals; drive digital marketing campaigns.
• Onboard new partners and manage relationships for long-term growth and lead generation.
• Maintain good relationships with existing partners to ensure sustainable growth.
• Negotiate terms with partners and internal teams such as Legal & Compliance.
• Leverage AI for content and campaigns; translate data into actionable insights.
• Manage Loyalty Club marketing deliverables to support growth and user experience.
• Participate in product development and service enhancement projects; ensure smooth operations.

Skills

Digital marketing

SEM

Programmatic campaigns

Data analytics

CRO

A/B testing

Google Analytics

Partnership development

Relationship management

Education

University degree in Marketing

University degree in Business Administration

IIQE Paper 1 & 2

Tools

Google Ads

Bing Ads

Dashboard tools

Job description

• Manage to draw up business plan
• Education/Work Experience: - University degree
• Maintain good relationship with existing partners

Job Description

FIND YOUR 'BETTER' AT Blue Cross

We don't simply believe in being 'The Best'. We believe in better - because there's no limit to how far 'better' can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we'd love to hear from you.

About the Role

Act as a distribution sales to achieve in business targets, formulate business plans & marketing campaigns with digital marketing focused, explore new business opportunities/partners and execute relationship management of existing business partners

Roles and Responsibilities

Business Target Achievement (30%)

Achieve business targets for personal & commercial lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis;

Manage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to digital marketing (e.g. SEM) / advertising, and/or other cost effective initiatives;

Business Partners Onboarding and Relationship (30%)

Explore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation;

Maintain good relationship with existing partners to ensure sustainable business growth from the partners

Business and agreement term negotiation with business partners and internal parties e.g. Legal & Compliance

Data Analytics & Conversion Optimization (20%)

Able to leverage generative AI for content, creatives, and campaign testing

Translate data into actionable insights to improve sales pipeline performance

Loyalty Club Management (10%)

Manage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;

Project Management (10%)

Participate in product development, revamp and service enhancement projects;

Collaborate with stakeholders to ensure smooth operations of programs and initiatives;

Education/Work Experience:

University degree in Marketing or Business Administration or related disciplines or related disciplines with not less than 5 years related working experiences;

Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1 & 2

Strong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns

Demonstrated successful case in optimizing campaigns to improve cost per lead (CPL), cost per acquisition (CPA) in insurance products

Strong analytical mindset with experience in conversion rate optimization (CRO) and attribution modelling

Proficiency in Google Analytics, dashboard tools, and A/B testing frameworks

Familiarity with health, life, or general insurance digital campaigns is highly preferred

Candidates with less experience will be considered as Manager

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.