Assistant Manager, Product Proposition

Bupa group; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

5-day work week

Study assistance

Pension plan

Life and medical benefit

Dental benefit

Annual leave

Examination leave

Job summary

Bupa is seeking a seasoned professional to lead market research, product proposition, and development for its HK medical insurance offerings. You will drive research, identify gaps, and shape product design to meet client needs while coordinating with distribution teams.

The role requires strong business acumen, communication, and project leadership, with a focus on delivering customer-centric solutions and regulatory compliance.

Qualifications

• Bachelor’s Degree or above.
• With min of 5 years relevant insurance business qualifications or equivalent.
• Strong business acumen, numeric sense, and attention to detail.
• Mature with excellent presentation and people management skills.
• Preference given to actuarial, consulting, or insurance product background.
• Good knowledge in Insurance principles and cost-benefit analysis.
• Good communication, problem solving skills and coaching skills.
• Proficient in MS Excel and MS Powerpoint.

Responsibilities

• Monitor HK medical insurance market, industry trends and competitor moves.
• Identify business opportunities to improve Bupa's product positioning.
• Drive target client research to identify gaps in products.
• Lead product design and innovation according to research results.
• Manage product approval with senior management and distribution teams.
• Coordinate with distribution channels on marketability and sales stories.
• Provide customer insights to support a customer-centric strategy.

Skills

Market research

Product proposition

Product development

Project management

Stakeholder management

Business acumen

Presentation

MS Excel

MS PowerPoint

Communication

Education

Bachelor's Degree

Tools

MS Excel

MS PowerPoint

Job description

Responsibilities

Market Research and Product Proposition

• Closely monitor updates and changes in HK medical insurance market, including but not limited to industry trend, competitor movements, market competitive analysis, market opportunities and threats, specific client segment to identify the potential business opportunity. Analyze and draw conclusions from research undertaken to improve the BUPA's product positioning in the fast -changing market situation.
• Drive target client research to constantly identify gap in Bupa's product to enhance clients' impact.
• Drive product design and innovation according to research result and business needs to help achieving company's business target, focusing on fulfilling medical protection, health services and any legacy needs of clients.
• Proactively manage the product approval process to get relevant stakeholders' buy-in of the product proposition including senior management and all distribution channel teams.
• Steer discussion with distribution channel teams to ensure product's marketability, form sales stories, seek market's feedback on the products and react with potential solutions to support business growth opportunity across all channels.
• Provide insights based on customer feedback and research to implement a Customer Centric solutions fulfilled corporate strategy.

Product Development and Management

• Work collaboratively with internal functions to drive recommended solution and ensure the feasibility of product designs.
• Lead and deliver product-related initiatives by adopting a disciplined project management approach and follow the product development operating guideline.
• Participate in material preparation for the product development. Be responsible and pursue for quality of the project deliverables to ensure accuracy of product materials.
• Work effectively with all relevant departments across the company to implement projects on time and efficiently.
• Act as product SME to contribute in various projects such as new regulation implementation, operation enhancements, business development initiatives, etc.
• Identify and drive seasonal projects/ promotions in response to market and business needs
• Promote the products to all distribution channels with respect to product proposition, key selling points, market competitiveness, administration rules, sales support, and etc.
• Strong networking for the industrial practice and market intelligence for portfolio pre-positioning.

• Bachelor’s Degree or above
• With min of 5 years relevant insurance business qualifications or equivalent.
• Strong business acumen, numeric sense, and attention to detail.
• Mature with excellent presentation and people management skills
• Preference given to actuarial, consulting, or insurance product background
• Good knowledge in Insurance principles and cost-benefit analysis.
• Good communication, problem solving skills and coaching skills.
• Proficient in MS Excel and MS Powerpoint

Bupa offers 5 days’ work per week and comprehensive remuneration packages including base salary, study assistance plan, company pension plan, life and medical benefit, dental benefit, annual leave, examination leave, etc.

Bupa is an equal opportunity employer and welcomes applications from qualified candidates. Information provided will be treated in strict confidence and only be used for consideration of application with Bupa.

Personal data collected will be used for recruitment purposes only. Only candidates selected for interviews will be contacted. Bupa will be in touch for any opportunities that matches your profile. All personal data of unsuccessful application will be destroyed 24 months from the date of receiving the application.