Assistant Brand & Marketing Manager[Ref:202610001-CM-MKTG-RF]

Hong Kong (International) Eye Care Group Limited; Hong Kong; On-site; HKD 520,000 - 760,000; Full time

Benefits offered by this job

Birthday leave

Medical insurance

Annual discretionary bonus

Young and dynamic marketing team

Thorough training in medical aspect

Special eye treatment for staff and 2+

Job summary

Hong Kong (International) Eye Care Group Limited is seeking an Assistant Brand & Marketing Manager to lead end-to-end digital campaigns. You will drive ROI and customer acquisition across Paid Search, Paid Social, Display, SEO, and analytics. You will analyze market trends, coordinate cross-functional campaigns, and mentor a young, dynamic marketing team.

A medical industry background is a plus. The role offers comprehensive training, staff eye-care perks, and a discretionary annual bonus based

Qualifications

• Bachelor’s degree in a relevant discipline is required.
• At least 4 years in digital marketing with leadership experience.
• Proven track record managing SEO, SEM, display ads and social campaigns.
• Strong data-driven approach with A/B testing and landing page optimization.

Responsibilities

• Lead end-to-end digital marketing campaigns to maximize ROI and conversions.
• Measure and report campaign performance against ROI and KPIs.
• Analyze market trends and competitor activities to shape strategy.
• Oversee the marketing team and coordinate cross-functional campaigns.
• Prepare data-driven analyses and reports to inform decisions.

Skills

Google Ads

META campaigns

GA4

SEMrush

Paid Search

A/B testing

Campaign optimization

Analytics

Education

Bachelor’s degree in Business/Marketing/Statistics/Media/PR/Communications/Advertising

Tools

GA4

SEMrush

Job description

Assistant Brand & Marketing Manager[Ref:202610001-CM-MKTG-RF]

Hands-on experience in Google Ads and META campaign management and analytics platforms (GA4, SEMrush, or equivalent reporting tools)

Hands-on experience inPaid Search, Paid Social, Display, SEO, GEO, AIO, A/B testing and campaign optimization

Lead end-to-end digital marketing campaigns to maximize ROI, conversions, and customer acquisition

Measure and report performance of all marketing campaigns, and assess against goals ROI and KPIs

Analyze market trends, competitors’ performance and activities and develop strategic responses

Lead and monitor the marketing team in implementing all rounded marketing strategies

Prepare data-driven analysis and reports to drive campaign effectiveness

Collaborate with cross-functions teams to align campaign strategies with business objectives

Perform other duties as assigned by Brand & Marketing Manager

Requirements:

Bachelor’s degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines

Minimum 4 yearsof proven experience in digital marketing, including at least 1 year in a supervisory or leadership capacity

Rich track record of planning and executing high-impact campaigns across SEO, SEM, display advertising, and social media marketing

Strong background in optimizing user journeys through data-driven A/B testing and strategic landing page development

Experience in the medical industry or relevant roles is an advantage

Attentive to details, figure sensitive, strong analytical skills, ROI driven

Good understanding of business operations, project management, time management, strong presentation and leadership skills

Good team players with prior experience in supervising or leading subordinates

Birthday leave

Medical insurance

Annual discretionary bonus

Young and dynamic marketing team

Thorough training in medical aspect

Special offer of eye treatment for staff and family

C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.

Admiralty, Central and Western District, HK