Manager/Senior Manager, App Product and Growth Strategy

YesStyle.com; Hong Kong; Hybrid; HKD 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model

Employee discount

Job summary

YesStyle.com is seeking a Senior Manager for App Product & Growth Strategy to lead mobile app growth, acquisition, engagement, and revenue performance. The role sits at the intersection of Marketing, Product, Analytics, and Engineering to deliver measurable business impact.

The candidate will identify growth opportunities, formulate solutions, and lead cross-functional teams to drive improvements in app activation, conversion, retention, and lifetime value.

Qualifications

• 6+ years of experience in Product Management, Growth, Digital Products, E-commerce, or a related field.
• Proven track record of driving improvements in acquisition, conversion, retention, or digital revenue growth.
• Experience defining KPIs, building performance measurement frameworks, and driving accountability for results.

Responsibilities

• Develop and execute the mobile app growth strategy aligned with revenue and customer acquisition objectives.
• Identify growth opportunities through insights, market trends, and data analysis.
• Own end-to-end customer journey from app discovery to retention and revenue.

Skills

Growth strategy

KPIs & analytics

Cross-functional leadership

A/B testing

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Computer Science, Engineering

Job description

YesStyle.com is a leading global provider of Korean and other Asian beauty/lifestyle products in B2C e-commerce and B2B distribution. With headquarters in Hong Kong and offices in Korea, Japan and Europe, the 25-year-old company currently employs a diverse team of over 500 people. YesStyle.com now has several million customers globally with a focus in North America, Europe, and Australia and we are continuing to grow in LATAM and Middle East. Learn more about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

We are seeking a highly strategic and commercially-minded Senior Manager, App Product & Growth Strategy to lead initiatives that drive mobile app growth, customer acquisition, engagement, and revenue performance. This role sits at the intersection of Marketing, Product, Analytics, and Engineering, driving the mobile app growth agenda. The successful candidate will identify growth opportunities, formulate solutions, establish success metrics, and lead cross-functional teams to deliver measurable business impact.

Key Responsibilities

Growth Strategy & Business Ownership

• Develop and execute the mobile app growth strategy aligned with company revenue/profit and customer acquisition objectives, working collaboratively and including roadmap contribution from cross-functional teams.
• Identify growth opportunities through customer insights, market trends, competitive benchmarking, and data analysis.
• Initiate and lead strategic projects that improve user acquisition efficiency, conversion rates, engagement, retention, and customer lifetime value.

KPI Ownership & Performance Management

• Establish, own, and continuously refine key performance indicators for app growth and customer experience.
• Build performance dashboards and reporting frameworks to track business outcomes and provide actionable insights to senior leadership.
• Monitor leading and lagging indicators, identify performance gaps, and drive corrective actions through cross-functional stakeholders.
• Maintain and prioritize the app growth roadmap based on business impact and strategic priorities.

Product & Customer Journey Optimization

• Own the end-to-end customer journey from app discovery, installation, registration, activation, first purchase, and retention.
• Identify friction points and develop scalable solutions to improve conversion, engagement, and customer satisfaction.
• Drive continuous experimentation programs including A/B testing, feature optimization, and personalization initiatives.

Cross-Functional Leadership

• Lead cross-functional working teams involving Marketing, Product, Engineering, Business Analytics and CRM.
• Act as the primary business representative for app growth initiatives and ensure alignment across departments on priorities and resource allocation.
• Stay current on industry trends, mobile commerce best practices, emerging technologies, and competitive developments.

Requirements

• 6+ years of experience in Product Management, Growth, Digital Products, E-commerce, or a related field.
• Proven track record of driving measurable improvements in customer acquisition, conversion, retention, engagement, or digital revenue growth.
• Strong ability to identify business opportunities, develop solutions, and translate insights into actionable strategies.
• Experience defining KPIs, building performance measurement frameworks, and driving accountability for results.
• Solid understanding of mobile app ecosystems, digital product development, and Agile methodologies.
• Experience in e-commerce, marketplace, retail, beauty, fashion, or other consumer-focused digital businesses.
• Experience driving mobile app growth and optimization in a high-volume consumer environment.
• Excellent stakeholder management skills with the ability to lead cross-functional initiatives and influence decisions without direct authority.
• Strong communication and presentation skills, with experience providing recommendations and performance updates to senior leadership.
• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related discipline.

Candidates with additional years of experience will be considered for the level of Senior Manager.

Why YesStyle

• Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
• Hybrid office policy to support a healthy work-life balance
• Employee discount on the whole product assortment of YesStyle