Senior Marketing Executive - Performance Marketing (SEM)

YesStyle.com; Hong Kong; Hybrid; HKD 600,000 - 840,000; Full time

Benefits offered by this job

Hybrid work policy

Employee discount

Job summary

YesStyle.com is seeking a Senior Marketing Executive to lead global SEM initiatives across Google and Bing Ads, spanning multiple markets from Hong Kong to Berlin. You will own large campaigns, optimize budgets, and drive data-led decisions to grow traffic and brand presence.

The role requires 4–6 years in SEM, strong Excel and GA4/Tableau skills, and a collaborative mindset to work across regional teams in a hybrid setup.

Qualifications

• Strong analytical background with ability to interpret complex performance metrics.

Responsibilities

• Plan, build, and scale multi-country Paid Search campaigns (Google & Bing).
• Oversee large-scale ad budgets across markets.
• Collaborate with regional teams to align channels and share learnings.
• Coordinate localized and multi-country campaigns across Hong Kong and Berlin.
• Monitor performance metrics and optimize campaigns for sustainable growth.
• Develop data-driven insights to identify trends and improve efficiency.
• Stay updated on SEM trends, bidding strategies, and platform features.

Skills

Analytical mindset

SEM experience

Cross-region collaboration

Data-driven decision making

Strategic planning

Education

Bachelor's degree in Marketing/Business/Data Analytics

Tools

Google Ads

Google Ads – Shopping

Bing Ads

Excel (pivot tables, formulas)

GA4

Tableau

Job description

YesStyle.com is a leading global online retailer that specializes in Korean and other Asian beauty, fashion and lifestyle products. Along with our sister company AsianBeautyWholesale.com which serves as a B2B distribution platform, we bring over thousands of brands to millions of customers worldwide. Learn about us at https://www.yesstyle.com/en/about-us/company-overview.html.

Objective

As a Senior Marketing Executive within our Performance Marketing Team, you will drive our global performance growth through search engine marketing initiatives. You will take full ownership of managing and scaling large-scale SEM campaigns across platforms including Google Ads, Bing Ads or other social media channels.

You will work closely with other Performance Marketing teammates in the Paid Search division and cross-functional marketing teams across both Hong Kong and Berlin offices to executive high-impact multi-country campaigns. You will optimize large advertising budgets and leverage data-driven strategies to achieve company growth targets, boost brand presence, and ultimately drive quality traffic to our website.

Key Responsibilities

• Plan, build, and scale multi-country Paid Search (Google Ads Search & Shopping) and Bing Ads campaigns to hit the key targets.
• Oversee and strategically allocate large-scale advertising budgets across multiple markets and localized campaigns.
• Work closely with teammates within the Performance Marketing team to align on channels, share learnings, and drive overall performance synergies.
• Collaborate actively with other internal marketing functions (e.g., social media, influencer, country) and communicate seamlessly across regional hubs, particularly between the Hong Kong and Berlin, to coordinate localized and multi-country campaigns.
• Monitor performance metrics, conduct regular campaign optimizations, and troubleshoot delivery issues to drive sustainable performance growth.
• Develop data-driven insights to uncover trends, improve ad efficiencies, and inform strategic decisions.
• Conduct competitive research and stay up to date with the latest SEM trends, automation techniques, and industry best practices to innovate continuous campaign growth.

Requirements

• Outstanding analytical background with a strong proficiency in interpreting complex performance metrics and leveraging data for optimization.
• Strong focus on operational execution, meticulous attention to detail, and a proactive, team-player mindset.
• 4 to 6 years of hands-on SEM experience, including managing large-scale budgets and executing Google Search and Shopping Ads campaigns across multiple countries/regions.
• Proven experience working cross-regionally / cross-functionally and navigating within a matrixed organization.
• In-depth understanding of current SEM trends, smart bidding strategies, ad platform features, and search engine algorithm updates.
• Bachelor's Degree in Marketing, Business, eCommerce, Data Analytics, or a related field.
• Certified in Google Ads (Search, Shopping) in Google Skillshop
• Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, data analysis) and experience with GA4 and Tableau.
• Professional command of written and spoken English. Fluency in additional languages would be an advantage.

Why YesStyle

• Be part of the international company with offices around the globe: Hong Kong, Seoul, Berlin, and Tokyo
• Hybrid office policy
• Employee discount on the whole product assortment of YesStyle