Head of E-Commerce Operations & Digital Experience

Morgan McKinley; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Morgan McKinley is seeking a dynamic growth leader to drive APAC digital expansion across mobile apps and core .com platforms. Reporting to the Digital Director, you will spearhead four pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver high-impact campaigns in fast-moving markets.

You will lead a 20+ regional team, implement Agile process architectures, dismantle bottlenecks, and establish a scalable, data-driven digital framework across APAC.

Qualifications

• 10+ years in fast-paced retail, omnichannel, FMCG or consumer brands.
• Experience managing 8+ people across multiple digital pillars.
• Experience owning Mobile Apps, APAC .com platforms, and localized digital ecosystems.
• Experience leading cross-functional regional teams in a matrix organization.
• Entrepreneurial drive with a 'Driver & Changer' DNA—results-oriented, proactive, resilient.
• Strong understanding of CMS/PIM tools, design tools (Figma), localized marketing channels.
• Excellent English; Mandarin, Korean or Japanese a plus.

Responsibilities

• Lead a 20+ member regional unit across 4 Digital Pillars.
• Agile Process Architecture: dismantle friction and foster an agile, fail-fast culture.
• Own core digital across .com and mobile apps, tailored to APAC Growing Markets.
• Serve as the regional voice on Global Strategic Alignment.
• Oversee rapid deployment of digital strategies, catalogs, localized collateral, and regional merchandising updates.
• Drive Conversion Rate Optimization: regional UI/UX standards, checkout flows, regional payment methods, and navigation.
• Implement structured A/B testing and usability frameworks with real-time consumer data.

Skills

Leadership

Agile process

Digital strategy

Growth mindset

English fluency

Cross-functional collaboration

Change-agent

Entrepreneurial drive

Data-driven

Tools

CMS/PIM tools

Figma

Job description

Our client is actively expanding across APAC markets, prioritize speed, continuous campaign execution, and bold commercial moves.

Looking for a dynamic growth leader and change agent, not an caretaker who prefers the comfort of a slow-moving enterprise setup.

Reporting to the Digital Director, you will spearhead the expansion of mobile apps, regional .com platforms. Lead four specialized pillars to transform on-site conversion, streamline product go-to-market workflows, and deliver continuous high-impact campaigns across these hyper-competitive markets.

• Lead a 20+ member regional unit across 4 Digital Pillars.
• Agile Process Architecture: Challenge traditional workflows, dismantle operational friction, and foster an agile, fail-fast culture capable of handling rapid campaign volume.

2. Regional .com, App & APAC Market Scaling

• As core digital owner across core .com and mobile apps, tailored to consumer behaviors, especially in Growing Markets.
• Serve as the strong regional voice on Global Strategic Alignment.

3. Go-to-Market Readiness & Digital Execution

• Oversee the rapid deployment of digital strategies, product catalogues, localized promotional collateral, and regional merchandising updates with Localized Campaign Adaptation.

4. Experience Optimization & Journey Architecture

Conversion Rate Elevation: Drive regional UI/UX standards, optimizing checkout flows, regional payment method integrations, and on-site navigation.

Experimentation & Insights: Implement structured A/B testing and usability frameworks to continuously refine the digital funnel using real-time consumer data.

Candidate Profile & Requirements

• 10+ years in fast-paced Retail, Omnichannel, FMCG or Consumer Brands. Currently at Senior Manager/ Associate Director level. Track record in scale-up or mid-sized growth environments, rather than steady-state corporate environments.
• Track record in managing a medium of large size teams (8+ people) across multiple digital pillars.
• Experience in owning Mobile Apps, APAC .com platforms, localized digital ecosystems, and e-commerce platforms/campaigns (possess China, South Korea, and/or Japan market experience is a plus).
• Experience managing sizeable cross-functional regional teams within a matrix organization.
• Entrepreneurial Drive, a distinct \"Driver & Changer\" DNA—results-oriented, proactive, resilient, and passionate about building scalable frameworks in a high-growth environment.
• Strong understanding of modern CMS/PIM tools, design tools (e.g., Figma) localized digital marketing channels, customer conversion tracking and asset management workflows.
• Excellent in English. Capability in Mandarin, Korean, or Japanese is a plus.