App Product Manager / Senior App Product Manager

Stylevana; Hong Kong Island; On-site; HKD 700,000 - 1,100,000; Full time

Benefits offered by this job

Five-day work week

Flexible working hours

Double pay

Medical insurance

Dental insurance

Job summary

STYLEVANA, a Hong Kong-based cross-border beauty retailer, is seeking an App Product Manager to own the roadmap, release cadence and end-to-end shopping experience for the mobile app. You will be the single accountable owner coordinating internal tech, external vendors, design and merchandising, driving adoption and multi-market readiness across currencies and regions.

The role demands hands-on ownership, strong analytics, and excellent English plus Cantonese/Mandarin, with attractive

Qualifications

• 4+ years in digital or app product management.
• Hands-on ownership of a consumer-facing mobile app through launch and iteration.
• Experience running release cycles with internal technology teams and external development vendors.
• Working knowledge of app analytics and event tracking (GA4, Firebase, Amplitude, AppsFlyer).
• Comfortable owning a backlog, prioritising against commercial input, and holding a delivery timeline.
• Strong written and spoken English; Cantonese and/or Mandarin preferred.
• Cross-border ecommerce experience is a plus.
• App store optimisation experience.

Responsibilities

• Own the app product roadmap and release cadence for the mobile app across markets.
• Act as the single accountable owner across internal tech, external vendors, design and merchandising.
• Deliver end-to-end app experiences from onboarding to checkout and post-purchase.
• Oversee app merchandising surfaces, campaigns and publishing calendars.
• Ensure technical performance, store compliance and ASO.
• Define and own app event-tracking specifications to feed the central data.
• Drive adoption, activation and migration of web customers to the app.
• Ensure multi-market readiness with multi-currency displays and duties/shipping clarity.

Skills

Product management

Analytics

English proficiency

Cantonese/Mandarin

Agile release cycles

Backlog ownership

CRM & lifecycle tools

Tools

GA4

Firebase

Amplitude

AppsFlyer

Job description

STYLEVANA is a Hong Kong-based cross-border retailer of Korean and Asian beauty, shipping to customers across multiple markets. Our mobile app is live, with further business units launching through this quarter, and it is becoming the main way our customers shop with us.

We are looking for an App Product Manager to take that product and run it properly. You will own the roadmap, the release cycle and the end-to-end shopping experience, and you will be the single point of accountability across our internal technology team, our development partners, design and merchandising. This is a hands-on product role in a company where the app matters commercially — not a coordination seat.

You will have a cross-functional squad around you and support from an additional team member. We are open at both Manager and Senior Manager level and will set the title to match your experience.

What you will own

Product roadmap and delivery. Own the roadmap, release cadence and launch readiness for the app across business units and markets, and report app performance to marketing leadership.

Cross-functional delivery. Act as the single accountable owner across internal technology, external development partners, UI/UX design and merchandising. Turn business requirements into a prioritised backlog and hold the delivery timeline.

End-to-end app experience. The full purchase journey — account creation and onboarding, search and discovery, product pages, cart, checkout, local payment methods, order tracking and post-purchase.

App merchandising surfaces. Banner placements, home modules, category and collection logic and personalisation slots, including the trafficking rules and publishing calendar behind them.

Technical performance, store compliance and ASO. Crash-free session rate, load and latency, release QA, App Store and Google Play compliance, store listing quality and app store optimisation.

Analytics and event tracking. Define and own the app event-tracking specification so customer behavioural data flows correctly into the central customer database. This determines what the business can see about app customers, so it is a core part of the role.

Adoption and activation. Grow installs and active users, with particular focus on migrating existing web customers onto the app. Run app-exclusive mechanics and partner with the Retention team to lift repeat purchase.

Multi-market readiness. Multi-currency display, market-appropriate payment methods, and transparent landed-cost, duty and shipping information.

Vendor and budget management. Manage development partners, tooling contracts and the app development and running budget.

What we are looking for

4+ years in digital or app product management, or digital product ownership. Level and title are set by depth of experience — see Levelling below.

Hands-on ownership of a consumer-facing mobile app — ecommerce or retail preferred — through launch and ongoing iteration.

Experience running release cycles with internal technology teams and external development vendors.

Working knowledge of app analytics and event tracking (for example GA4, Firebase, Amplitude, AppsFlyer), and able to specify tracking requirements rather than only consume reports.

Comfortable owning a backlog, prioritising against commercial input, and holding a delivery timeline without direct authority over every contributor.

Strong analytical skills — able to turn app data into decisions and recommendations.

Excellent written and spoken English; Cantonese and/or Mandarin.

Cross-border ecommerce — multi-market, multi-currency, duty and shipping complexity.

Beauty, skincare or other trend-led consumer categories.

App store optimisation experience.

Experience running more than one product from a shared platform or codebase.

Familiarity with CRM and lifecycle tooling — push notifications, in-app messaging.

We offer friendly team environment, good career prospect, also attractive remuneration package including discretionary bonus incentive, together with other benefits like five-day work week, flexible working hours, double pay, medical and dental insurance.

All personal data collected will be used for recruitment purpose only.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?

Health & Beauty Retail 101-1,000 employees

STYLEVANA is a one stop online shop to purchase the trendiest Asian beauty products.

We Empower You to Lead

At STYLEVANA, we will equip you with the tools and support to advance the future of online shopping for beauty and fashion. We are a team of result-driven, eager executors that have the desire to build something greater. Our core values are – Passion, Teamwork, Initiative and Courage, all which drives our strategy and decisions. With our fast-paced growth, we have opportunities for all passionate individuals that look to be a key player in our journey.

STYLEVANA is a one stop online shop to purchase the trendiest Asian beauty products.

We Empower You to Lead

At STYLEVANA, we will equip you with the tools and support to advance the future of online shopping for beauty and fashion. We are a team of result-driven, eager executors that have the desire to build something greater. Our core values are – Passion, Teamwork, Initiative and Courage, all which drives our strategy and decisions. With our fast-paced growth, we have opportunities for all passionate individuals that look to be a key player in our journey.