Manager, Growth

Leadingnation; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

foodpanda is seeking a driven Growth Marketing Manager to lead user growth initiatives in Hong Kong. You will report directly to the Head of Marketing and own the planning, execution, and optimization of growth campaigns, using data to identify opportunities and raise market share.

You will coordinate with internal teams and regional partners to maximize marketing ROI, bring fresh ideas from local insights, and mentor teammates.

Qualifications

• University degree with at least 3 years in consumer marketing or growth.
• Strong data analysis skills and ability to drive results.
• Experience in building targeted user segments for personalization.
• Independent worker with collaboration across multiple teams.
• Excellent communication in English and Cantonese.

Responsibilities

• Lead growth campaigns and analyze competition and data to identify opportunities.
• Review ROI and optimize marketing investments.
• Coordinate with internal and regional teams to maximize restaurant marketing efforts.
• Propose campaigns using local insights and trends.

Skills

Marketing management

Data analysis

Team leadership

Campaign personalization

English & Cantonese

Education

Bachelor's degree

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

• Report directly to the Head of Marketing, and take an active lead in developing and driving user growth, strategic planning & execution of growth campaigns. Actively research and analyze competition & customer data to identify new growth opportunities and expand market share;
• Review and analyze the performance of marketing investments for continuous improvement & optimization in ROI measurement;
• Lead key stakeholders across internal team, commercial team, logistic team and regional teams to deliver & maximize the efforts & synergy in restaurant marketing;
• Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends.

Qualifications

• University degree with at least 3 years of managerial experience in consumer marketing / growth; an eCommerce background is preferred;
• Strong sense in commercial and data analysis with ability to drive results and ensure completion of tasks in a dynamic & fast-paced environment;
• Experience in building targeted user segments using data to personalize campaigns and improve user retention;
• Ability to work independently with minimize supervision to drive collaboration and change together with different parties;
• Highly organized and detailed-oriented with outstanding sense of accountability and responsibility;
• Demonstrated ability to prioritize and manage critical situations;
• Passionate and organized team leader with a strong consumer and market-centric mindset and insight;
• A good team player who is proactive & reliable; driven to achieve team goals and market penetration;
• Excellent communication and interpersonal skills with proficiency in both English and Cantonese. WIth good negotiation skills is an added advantage.

Additional Information

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.