Manager, Growth

foodpanda; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

foodpanda, part of the Delivery Hero Group, is seeking a Growth Marketing Lead in Hong Kong to steer user acquisition and engagement strategies. You will analyze competition and customer data, shape campaigns, and collaborate with cross‑functional teams to maximize ROI and market share.

You will build targeted segments, personalize campaigns, and lead stakeholders across marketing, logistics and regional teams.

Qualifications

• 3+ years of managerial experience in consumer marketing/growth; eCommerce background preferred.
• Strong commercial and data analysis skills to drive results in a dynamic, fast-paced environment.
• Experience building targeted user segments using data to personalize campaigns and improve retention.
• Ability to work independently and drive collaboration across parties.
• Highly organized with accountability and responsibility.
• Demonstrated ability to prioritize and manage critical situations.
• Passionate team leader with a market-centric mindset and proactive approach.
• Proactive, reliable team player with negotiation skills a plus.
• Excellent communication and interpersonal skills in English and Cantonese.

Responsibilities

• Report directly to the Head of Marketing and lead growth campaigns.
• Research competition and customer data to identify new growth opportunities.
• Review ROI and optimize marketing investments for better performance.
• Coordinate with marketing, logistics and regional teams to maximize impact.

Skills

Growth marketing

Data analysis

Campaign personalization

Stakeholder leadership

Bilingual English/Cantonese

Education

University degree with managerial experience in consumer marketing/growth

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

• Report directly to the Head of Marketing, and take an active lead in developing and driving user growth, strategic planning & execution of growth campaigns. Actively research and analyze competition & customer data to identify new growth opportunities and expand market share;
• Review and analyze the performance of marketing investments for continuous improvement & optimization in ROI measurement;
• Lead key stakeholders across internal team, commercial team, logistic team and regional teams to deliver & maximize the efforts & synergy in restaurant marketing;
• Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends.

Qualifications

• University degree with at least 3 years of managerial experience in consumer marketing / growth; an eCommerce background is preferred;
• Strong sense in commercial and data analysis with ability to drive results and ensure completion of tasks in a dynamic & fast-paced environment;
• Experience in building targeted user segments using data to personalize campaigns and improve user retention;
• Ability to work independently with minimize supervision to drive collaboration and change together with different parties;
• Highly organized and detailed-oriented with outstanding sense of accountability and responsibility;
• Demonstrated ability to prioritize and manage critical situations;
• Passionate and organized team leader with a strong consumer and market-centric mindset and insight;
• A good team player who is proactive & reliable; driven to achieve team goals and market penetration;
• Excellent communication and interpersonal skills with proficiency in both English and Cantonese. WIth good negotiation skills is an added advantage.

Additional Information

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.