Growth Lead: User Acquisition & Campaign Optimization

Leadingnation; Hong Kong; On-site; HKD 450,000 - 750,000; Full time

Job summary

foodpanda is seeking a driven Growth Marketing Manager to lead user growth initiatives in Hong Kong. You will report directly to the Head of Marketing and own the planning, execution, and optimization of growth campaigns, using data to identify opportunities and raise market share.

You will coordinate with internal teams and regional partners to maximize marketing ROI, bring fresh ideas from local insights, and mentor teammates.

Qualifications

• University degree with at least 3 years in consumer marketing or growth.
• Strong data analysis skills and ability to drive results.
• Experience in building targeted user segments for personalization.
• Independent worker with collaboration across multiple teams.
• Excellent communication in English and Cantonese.

Responsibilities

• Lead growth campaigns and analyze competition and data to identify opportunities.
• Review ROI and optimize marketing investments.
• Coordinate with internal and regional teams to maximize restaurant marketing efforts.
• Propose campaigns using local insights and trends.

Skills

Marketing management

Data analysis

Team leadership

Campaign personalization

English & Cantonese

Education

Bachelor's degree

Job description

foodpanda is seeking a driven Growth Marketing Manager to lead user growth initiatives in Hong Kong. You will report directly to the Head of Marketing and own the planning, execution, and optimization of growth campaigns, using data to identify opportunities and raise market share.

You will coordinate with internal teams and regional partners to maximize marketing ROI, bring fresh ideas from local insights, and mentor teammates.