Executive, Communications (Chinese Mainland and Taiwan Markets Focused)

Hong Kong Tourism Board (HKTB); Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

The Hong Kong Tourism Board (HKTB) is seeking an Executive, Communications to focus on the China Mainland and Taiwan markets from our Hong Kong office. You will help shape PR strategies, manage media enquiries, and design press itineraries to maximise positive coverage.

You will maintain a contacts database for Mainland and Taiwan correspondents, coordinate with Worldwide Offices, monitor trends, and contribute ideas to promote Hong Kong.

Qualifications

• University degree in PR, journalism, communications, or related field.
• 2 years of relevant experience preferred.
• Good knowledge of Hong Kong and tourism products.
• Strong writing and verbal communication skills in English and Chinese.
• Mandarin proficiency is an advantage.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Assist in formulating PR strategies and plans for targeted markets.
• Handle media enquiries and maximise publicity.
• Design themes and itineraries for media fam visits and coop events.
• Maintain a database of Mainland and Taiwan correspondents and stakeholders.
• Provide timely information to Worldwide Offices to market Hong Kong.
• Stay updated on Hong Kong trends and tourism infrastructure.

Skills

Communication skills

Project management

Bilingual English-Chinese

Mandarin advantage

Education

University degree

PR/communications background

Job description

Executive, Communications (Chinese Mainland and Taiwan Markets Focused)

Location:Hong Kong

WHO ARE WE?

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com .

HOW YOU WILL CONTRIBUTE AND LEARN?

• To assist in formulating PR strategies, implementing PR plans and handling media enquiries for maximising publicity in responsible market(s)
• To design theme, itinerary and provide ground assistance in media fam visits and media coop for generating positive coverage
• To maintain an updated database to keep track of the Chinese Mainland and Taiwan correspondents and relevant stakeholders in Hong Kong
• To provide timely information and assistance to Worldwide Offices’ colleagues to market Hong Kong
• To update with the latest Hong Kong trend, attractions and tourism infrastructures and initiate new ideas to promote Hong Kong
• To undertake any other duties / special assignments as directed by the supervisor
  

WHO ARE WE LOOKING FOR?

• University degree holder in the field of public relations, journalism, communications, attractions, hotels and/or promotions with 2 years of relevant experience is preferred
• Good knowledge of Hong Kong and familiar with tourism products
• Equipped with strong communication skills and business acumen to provide quality services in fulfilling corporate requirements
• Excellent interpersonal and project management skills
• Excellent command in both written and spoken English and Chinese; fluency in Mandarin is an advantage
• Multi-tasking and be able to withstand stress and strains
• Strong problem-solving and analytical skills, with the ability to manage multiple priorities, address issues proactively, and deliver effective solutions under tight deadlines
• Self-motivated, proactive and team-oriented, with the ability to collaborate effectively with internal and external teams and work independently when required
• Fresh graduates are also welcome to apply

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence andusedonly for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here .