Executive, Communications (Chinese Mainland & Taiwan Markets Focused)

Hong Kong Tourism Board; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

The Hong Kong Tourism Board is seeking an Executive, Communications focused on Mainland China & Taiwan markets to drive PR strategies and media engagement that promote Hong Kong globally. You will collaborate with Worldwide Offices to maximise positive coverage and align with corporate goals.

You will design media familiarisation itineraries, coordinate events, and manage a stakeholder database, delivering timely market insight and fresh ideas for promotion.

Qualifications

• University degree in public relations, journalism, communications or related field.
• 2 years of relevant PR/communications experience preferred.
• Strong knowledge of Hong Kong, tourism products and media landscape.
• Excellent written and spoken English and Chinese; Mandarin advantageous.

Responsibilities

• Assist in formulating PR strategies and implementing PR plans.
• Handle media enquiries and maximise publicity for targeted markets.
• Design themes and itineraries; provide ground support for media fam visits.
• Coordinate media coop activities and maintain relevant stakeholder databases.
• Provide timely market information to Worldwide Offices to market Hong Kong.
• Stay updated on Hong Kong trends and tourism infrastructure; propose new ideas.

Skills

Communication skills

Interpersonal skills

Project management

Multitasking

Problem-solving

Team player

Mandarin helpful

Education

University degree

Job description

Executive, Communications (Chinese Mainland & Taiwan Markets Focused)

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/.

HOW YOU WILL CONTRIBUTE AND LEARN?

To assist in formulating PR strategies, implementing PR plans and handling media enquiries for maximising publicity in responsible market(s)

To design theme, itinerary and provide ground assistance in media fam visits and media coop for generating positive coverage

To maintain an updated database to keep track of the Chinese Mainland and Taiwan correspondents and relevant stakeholders in Hong Kong

To provide timely information and assistance to Worldwide Offices’ colleagues to market Hong Kong

To update with the latest Hong Kong trend, attractions and tourism infrastructures and initiate new ideas to promote Hong Kong

To undertake any other duties / special assignments as directed by the supervisor

WHO ARE WE LOOKING FOR?

University degree holder in the field of public relations, journalism, communications, attractions, hotels and/or promotions with 2 years of relevant experience is preferred

Good knowledge of Hong Kong and familiar with tourism products

Equipped with strong communication skills and business acumen to provide quality services in fulfilling corporate requirements

Excellent interpersonal and project management skills

Excellent command in both written and spoken English and Chinese; fluency in Mandarin is an advantage

Multi-tasking and be able to withstand stress and strains

Strong problem-solving and analytical skills, with the ability to manage multiple priorities, address issues proactively, and deliver effective solutions under tight deadlines

Self-motivated, proactive and team-oriented, with the ability to collaborate effectively with internal and external teams and work independently when required

Fresh graduates are also welcome to apply

We are an equal opportunities employer.