Executive, Communications - Mainland & Taiwan Markets

Hong Kong Tourism Board; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Job summary

The Hong Kong Tourism Board is seeking an Executive, Communications focused on Mainland China & Taiwan markets to drive PR strategies and media engagement that promote Hong Kong globally. You will collaborate with Worldwide Offices to maximise positive coverage and align with corporate goals.

You will design media familiarisation itineraries, coordinate events, and manage a stakeholder database, delivering timely market insight and fresh ideas for promotion.

Qualifications

• University degree in public relations, journalism, communications or related field.
• 2 years of relevant PR/communications experience preferred.
• Strong knowledge of Hong Kong, tourism products and media landscape.
• Excellent written and spoken English and Chinese; Mandarin advantageous.

Responsibilities

• Assist in formulating PR strategies and implementing PR plans.
• Handle media enquiries and maximise publicity for targeted markets.
• Design themes and itineraries; provide ground support for media fam visits.
• Coordinate media coop activities and maintain relevant stakeholder databases.
• Provide timely market information to Worldwide Offices to market Hong Kong.
• Stay updated on Hong Kong trends and tourism infrastructure; propose new ideas.

Skills

Communication skills

Interpersonal skills

Project management

Multitasking

Problem-solving

Team player

Mandarin helpful

Education

University degree

Job description

The Hong Kong Tourism Board is seeking an Executive, Communications focused on Mainland China & Taiwan markets to drive PR strategies and media engagement that promote Hong Kong globally. You will collaborate with Worldwide Offices to maximise positive coverage and align with corporate goals.

You will design media familiarisation itineraries, coordinate events, and manage a stakeholder database, delivering timely market insight and fresh ideas for promotion.