Executive, Communications — Mainland & Taiwan Markets

Hong Kong Tourism Board; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

The Hong Kong Tourism Board (HKTB) is seeking an Executive, Communications to focus on the China Mainland and Taiwan markets from our Hong Kong office. You will help shape PR strategies, manage media enquiries, and design press itineraries to maximise positive coverage.

You will maintain a contacts database for Mainland and Taiwan correspondents, coordinate with Worldwide Offices, monitor trends, and contribute ideas to promote Hong Kong.

Qualifications

• University degree in PR, journalism, communications, or related field.
• 2 years of relevant experience preferred.
• Good knowledge of Hong Kong and tourism products.
• Strong writing and verbal communication skills in English and Chinese.
• Mandarin proficiency is an advantage.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Assist in formulating PR strategies and plans for targeted markets.
• Handle media enquiries and maximise publicity.
• Design themes and itineraries for media fam visits and coop events.
• Maintain a database of Mainland and Taiwan correspondents and stakeholders.
• Provide timely information to Worldwide Offices to market Hong Kong.
• Stay updated on Hong Kong trends and tourism infrastructure.

Skills

Communication skills

Project management

Bilingual English-Chinese

Mandarin advantage

Education

University degree

PR/communications background

Job description

The Hong Kong Tourism Board (HKTB) is seeking an Executive, Communications to focus on the China Mainland and Taiwan markets from our Hong Kong office. You will help shape PR strategies, manage media enquiries, and design press itineraries to maximise positive coverage.

You will maintain a contacts database for Mainland and Taiwan correspondents, coordinate with Worldwide Offices, monitor trends, and contribute ideas to promote Hong Kong.