Deputy Executive Director

Hong Kong Tourism Board; Hong Kong; On-site; HKD 2,500,000 - 3,500,000; Full time

Job summary

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide. This role reports to the Executive Director and leads strategic planning and global market development across Mainland China and international markets.

The Deputy Executive Director will guide marketing initiatives, optimize resource allocation, and build strong partnerships with tourism bodies, trade partners, and government agencies to advance

Qualifications

• University degree or above in Marketing, Business Administration, Hotel and Tourism Management or a related discipline.
• At least 20 years of relevant experience, including a minimum of 10 years in senior general management roles within multinational organizations.
• Proven track record in driving business performance, developing agile marketing strategies and leading cross-regional teams.
• Deep knowledge of the tourism industry and travel trade, with ability to formulate and execute medium- to long-term strategies and deliver measurable results.

Responsibilities

• Overseeing all Chinese Mainland and Worldwide Offices to develop and implement strategic business plans.
• Enhancing Hong Kong’s market positioning and driving performance across regions.
• Ensuring optimal allocation of resources, monitoring performance outcomes and fostering continuous improvement of operational effectiveness.
• Leading global market development by identifying emerging tourism trends and opportunities and translating them into actionable strategies.
• Supporting and implementing global marketing initiatives and trade engagement efforts to reinforce Hong Kong’s competitiveness.
• Ensuring consistency and quality in execution of the organization’s initiatives, promoting accountability and driving continuos improvement.
• Representing HKTB at major international business events and cultivating partnerships with global and regional stakeholders.

Skills

Leadership

Strategic planning

Marketing strategy

Cross-regional teams

Public engagement

Education

Marketing degree

MBA preferred

Job description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/ .

The Position

Reporting directly to the Executive Director, the Deputy Executive Director plays a pivotal leadership role in advancing Hong Kong’s global positioning as a premier travel destination. The incumbent will support the formulation and execution of the HKTB’s overall strategy, ensuring effective delivery and alignment across the Chinese Mainland and all international markets in line with organizational priorities.

Key responsibilities include:

• Overseeing all Chinese Mainland and Worldwide Offices to develop and implement strategic business plans.
• Enhancing Hong Kong’s market positioning and driving performance across regions.
• Ensuring optimal allocation of resources, monitoring performance outcomes and fostering constant improvements of operational effectiveness.
• Leading global market development by identifying emerging tourism trends and opportunities and translating them into actionable strategies.
• Supporting and implementing global marketing initiatives and trade engagement efforts to reinforce Hong Kong’s competitiveness.
• Ensuring consistency and quality in execution of the organization’s initiatives, promoting accountability and driving continuous improvement.
• Representing HKTB at major international business events and cultivating strong partnerships with global and regional stakeholders, including tourism organizations, trade partners, industry bodies and relevant government agencies.

The Person

The candidate must be a seasoned executive with international exposure and have:

• University degree or above in Marketing, Business Administration, Hotel and Tourism Management or a related discipline.
• At least 20 years of relevant experience, including a minimum of 10 years in senior general management roles within multinational organizations.
• A proven track record in driving business performance, developing agile marketing strategies and leading cross-regional teams.
• Deep knowledge of the tourism industry and travel trade, with the ability to formulate and execute medium- to long-term strategies and deliver measurable results.
• Commercial acumen, strategic vision and extensive experience in strategic planning, performance and risk management, customer-centric thinking and people management.
• A culturally aware and adaptable approach, with excellent interpersonal, influencing and leadership skills.
• Articulate communication abilities, with proven experience in media and public engagement.
• Professionalism, diplomacy, and sound judgment to build trusted relationships and drive alignment across diverse stakeholders.

HKTB welcomes applications from individuals of diverse backgrounds who are committed to contributing to the development of tourism in Hong Kong.