Assistant Manager, Marketing

Hong Kong Tourism Board; Hong Kong; On-site; HKD 360,000 - 600,000; Full time

Job summary

Hong Kong Tourism Board in Hong Kong seeks a seasoned marketing communications professional to lead and support integrated campaigns for destination branding and seasonal promotions.

You will coordinate campaign assets, liaise with agencies and offices worldwide, manage timelines and budgets, and ensure brand consistency across markets. Applicants should have a university degree in marketing and at least five years’ experience, with strong English and Chinese communication skills.

Qualifications

• University degree in Marketing or related discipline.
• Minimum 5 years’ experience in marketing communications, consumer marketing or advertising agencies.

Responsibilities

• Support planning and delivery of integrated marketing campaigns for destination branding and seasonal promotions.
• Assist development of campaign master assets: visuals, videos, content toolkits, and communication materials.
• Help manage campaign implementation from briefing to market rollout, ensuring timely delivery and brand standards.
• Act as liaison between agencies, worldwide offices and internal stakeholders to coordinate deliverables.
• Review market requirements to support campaign adaptation while maintaining brand messaging consistency.
• Assist in managing campaign budgets, timelines and procurement processes.

Skills

Marketing communications

Consumer marketing

Advertising agency experience

Integrated marketing campaigns

Social and digital marketing

Bilingual English/Chinese

Project coordination

Education

Bachelor's degree in Marketing or related field

Job description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com .

HOW YOU WILL CONTRIBUTE AND LEARN?

• Support the planning and delivery of integrated marketing campaigns for destination branding, seasonal promotions, mega events and tourism experiences, ensuring alignment with business objectives and marketing priorities.


• Support the development of campaign master assets, including key visuals, videos, content toolkits and communication materials, to facilitate effective deployment across worldwide markets.


• Assist in managing campaign implementation from briefing and production through market rollout, ensuring timely delivery, quality execution and compliance with brand standards.


• Act as the key liaison between agencies, worldwide offices and internal stakeholders to coordinate deliverables, align expectations and resolve implementation issues.


• Review and consolidate market requirements to support campaign adaptation and localisation while maintaining consistency of brand messaging and creative execution.


• Assist in managing assigned campaign budgets, project timelines and procurement processes, ensuring compliance with organisational policies and governance requirements.


• Monitor agency and vendor performance to ensure high-quality deliverables, cost effectiveness and adherence to project objectives.


• Prepare project documentation, management updates, post-campaign reports and other materials required for project governance and evaluation.


• Undertake other duties and special assignments as assigned.
  

WHO ARE WE LOOKING FOR?

• University degree holder preferably in Marketing or related disciplines.


• With a minimum 5 years’ experience in marketing communications, consumer marketing and/ or advertising agency field is preferred.


• Knowledge and experience in implementing and coordinating international co-operative marketing campaigns is an advantage.


• Experience in developing integrated marketing strategies and activities, social and digital is highly preferred.


• Excellent communications and interpersonal skills, able to work smoothly with internal and external partners.


• Ability to work independently as well as part of a dynamic team.


• Ability to think creatively and work to strict deadlines.


• Able to manage multi-tasks and work under tight time frame.


• Excellent written and presentation skills; in both English and Chinese.


• Experience in destination or tourism-related marketing is a distinct advantage.


• Able to work independently, highly resourceful and maintains grace under pressure.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence andusedonly for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here .