Senior Manager, Event & Product Development

Hong Kong Tourism Board; Hong Kong; On-site; HKD 900,000 - 1,600,000; Full time

Job summary

HKTB is seeking an experienced leader to formulate and implement tourism product development and event partnership strategies. You will curate, plan and deliver large-scale events end-to-end, ensuring alignment with global marketing campaigns and enhancing visitor experience.

You will identify partners, negotiate sponsorships, build strong stakeholder relationships and drive sponsorship opportunities while ensuring compliance and governance. Strong English and Chinese communication are essential.

Qualifications

• Bachelor’s degree in Business/Communication/Marketing/Tourism Management or related field.
• Minimum 10 years of relevant event, public relations or marketing experience in MNC/events industry preferred.
• Strong interest and expertise in event tourism/marketing/partnerships.
• Excellent communication and negotiation skills with stakeholders.

Responsibilities

• Formulate and implement comprehensive tourism product development and event partnership strategies.
• Plan and deliver large-scale events end-to-end aligned with global marketing campaigns.
• Identify and evaluate events, partners and sponsorship opportunities with strategic recommendations.
• Build relationships with government bureaux, public bodies, event organisers and partners to secure support.

Skills

Event management

Negotiation

Stakeholder relations

Strategic planning

Team leadership

Budgeting and finance

Communication

Analytical thinking

Education

Bachelor's degree in Business/Marketing/Tourism

Job description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Formulate and implement comprehensive tourism product development and event partnership strategies aligned with organisational goals.
• Curate, plan and deliver large-scale events end-to-end, ensuring alignment with global marketing campaigns and enhancing overall visitor experience.
• Identify, evaluate and nurture potential events, partners and sponsorship opportunities, providing strategic recommendations to maximise tourism appeal and impact.
• Build and manage strong relationships with government bureaux, public bodies, event organisers and strategic partners to secure support, approvals and collaboration.
• Enhance event and campaign programmes with creative, trend-driven elements such as digital art, innovative technology and immersive experiences.
• Lead negotiation and formulation of agreements, contracts and sponsorship packages, ensuring compliance with legal, governance and industry requirements.
• Manage event budgets, performance analysis, resource planning and financial tracking to ensure efficiency and achievement of business targets.
• Oversee risk management, operational execution and service provider performance to ensure safe, smooth and high-quality event delivery.
• Drive cross-team collaboration and communication across internal divisions and global offices to facilitate event promotion and tourism product development.
• Prepare business proposals, presentations and reports, and undertake additional duties or special assignments as required.

WHO ARE WE LOOKING FOR?

• Bachelor’s degree preferably in Business/ Communication/ Marketing/ Tourism Management or relevant discipline
• Minimum 10 years of relevant event, public relations or marketing experience in MNC/ events industry is preferred
• Strong interest and expertise knowledge in event tourism/ marketing/ partnership
• Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders
• Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan
• Strong leadership skills to inspire and motivate teams to achieve common goals
• Innovative and resourceful in soliciting and enhancing event partnership and tourism product development
• Experience in organising, marketing and promoting sizable events
• Knowledge of the functionality and operation of various government departments/ commercial sectors in the aspects of event tourism is preferred
• Highly proficient in written and spoken English and Chinese

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.