Digital Marketing Executive

Wearnes Motors (HK) Limited; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

Wearnes Motors (HK) Limited is seeking a Digital Marketing Executive in Wan Chai to plan and execute retail marketing and digital engagement that generate qualified leads and deepen relationships with vehicle owners and prospective customers.

The role requires strong digital marketing, content creation, and CRM experience, with fluency in English, Cantonese, and Mandarin. You will also leverage AI tools to deliver high-quality multimedia content and support offline events.

Qualifications

• University degree in Marketing, Communications, Digital Media, or related discipline.
• Solid experiences in digital marketing, social media, content production, and CRM/event execution—preferably in automotive, luxury, or retail sectors.
• Demonstrated ability to generate leads through social media and digital campaigns with understanding of funnel metrics.

Responsibilities

• Support SEO and SEM initiatives to improve online visibility.
• Create and schedule social media content and campaigns to generate qualified leads and showroom enquiries.
• Conduct and execute CRM and retail marketing activities to support sales conversion.
• Manage digital channels: eDM, website, social media platforms (Facebook, IG, etc.).
• Use AI tools to produce multimedia content (copy, imagery, video) with brand consistency.
• Stay updated on AI trends relevant to retail marketing and CRM, and identify opportunities to improve content production and engagement.
• Assist in organizing offline marketing events including product launches and promotions.

Skills

Digital marketing

Social media

Content production

CRM/event execution

Lead generation

Analytics

English, Cantonese & Mandarin

Education

University degree in Marketing, Communications, Digital Media, or related

Tools

Google Analytics

Google Ads

Job description

About the role

Wearnes Motors (HK) Limited is seeking a Digital Marketing Executive to join us in Wan Chai District. This position offers an exciting opportunity to support sales by planning and executing retail marketing and digital engagement that generate qualified leads, strengthen brand presence, and deepen relationships with vehicle owners and prospective customers.

Job Duties

• Support SEO and SEM initiatives to improve online visibility
• Create and schedule social media content and campaign ideas that generate qualified leads, drive test-drive and showroom enquiries.
• Conduct and execute CRM and retail marketing activities for vehicle owners and potential customers to support sales conversion.
• Manage and maintain digital channels eDM blast, website, social media platforms such as Facebook, IG and etc.
• Use AI tools proficiently to produce high-quality multimedia content (copy, imagery, video, and creative assets) for digital platforms, ensuring brand consistency and timely delivery.
• Stay up to date on AI trends and applications relevant to retail marketing and CRM, and recommend practical opportunities to improve content production, lead generation, and customer engagement.
• Assist in organizing offline marketing events, including new product launch events and promotional campaigns.

Requirements

• University degree holder in Marketing, Communications, Digital Media, or a related discipline.
• Solid experiences in digital marketing, social media, content production, and CRM/event execution — preferably in automotive, luxury, or retail sectors.
• Demonstrated ability to generate leads through social media and digital campaigns, with a practical understanding of funnel metrics (reach, engagement, enquiry, and conversion).
• Hands-on knowledge of AI tools for multimedia content creation across digital platforms, with the ability to apply new AI capabilities to retail marketing and CRM use cases.
• Analytical ability to interpret customer data and market survey findings into actionable marketing strategies.
• Excellent command of English, Cantonese, and Mandarin (written and spoken).
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads and etc.
• Candidates with more experiences will be considered as Senior Marketing Executive.

Excellent career prospect and personal advancement will be offered to the right candidate.

Wearnes Motors Hong Kong Ltd. is one of the leading distributors and retailers of premium cars in Hong Kong, representing Volvo & Polestar Wearnes Motors Hong Kong is a wholly owned subsidiary of Wearnes Automotive, established in Singapore in1906. Wearnes Automotive is a Pan-Asian group, representing more than 20 automotive brands in Hong Kong, Malaysia, Vietnam, Thailand, Singapore, Taiwan and Mongolia.

We are looking for passionate and highly driven candidate who believes in our core values and confident to achieve our mission.