Senior Digital Marketing Lead: ROI & Campaigns

Oriental Swan Motor Group Limited; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

Oriental Swan Motor Group Limited is seeking a digital marketing professional with 3-5 years in a media or related field. You will plan and execute campaigns across SEM, SEO, EDM, Display and social channels, collaborate with IT and sales teams, and drive CRM marketing and eCommerce promotions.

You should be proactive, fluent in English/Mandarin/Cantonese, and capable of delivering regular performance reports with insights for continual optimization.

Qualifications

• 3-5 years of digital marketing experience in a media agency or related fields.
• Pro-active, hard-working, quick learner with positive attitude.
• Good team player with excellent interpersonal, communication and problem solving skills.
• Good command of spoken and written English, Mandarin and Cantonese.
• Proficiency in MS Word, Excel & PowerPoint.

Responsibilities

• Formulate and develop effective marketing plan within assigned budget.
• Plan, execute and manage digital advertising campaigns (SEM, SEO, EDM, Display, YouTube, social media).
• Analyze plans, evaluate campaigns, CRM marketing and eCommerce promotions.
• Collaborate with IT, sales, agencies and production houses to achieve KPI/ROI.
• Prepare regular data analysis reports for management review and provide optimization insights.
• Assist in office administrative duties and ad hoc tasks.

Job description

Oriental Swan Motor Group Limited is seeking a digital marketing professional with 3-5 years in a media or related field. You will plan and execute campaigns across SEM, SEO, EDM, Display and social channels, collaborate with IT and sales teams, and drive CRM marketing and eCommerce promotions.

You should be proactive, fluent in English/Mandarin/Cantonese, and capable of delivering regular performance reports with insights for continual optimization.