Digital Marketing Executive: Lead Gen & AI-Powered Content

Wearnes Motors (HK) Limited; Hong Kong; On-site; HKD 240,000 - 420,000; Full time

Job summary

Wearnes Motors (HK) Limited is seeking a Digital Marketing Executive in Wan Chai to plan and execute retail marketing and digital engagement that generate qualified leads and deepen relationships with vehicle owners and prospective customers.

The role requires strong digital marketing, content creation, and CRM experience, with fluency in English, Cantonese, and Mandarin. You will also leverage AI tools to deliver high-quality multimedia content and support offline events.

Qualifications

• University degree in Marketing, Communications, Digital Media, or related discipline.
• Solid experiences in digital marketing, social media, content production, and CRM/event execution—preferably in automotive, luxury, or retail sectors.
• Demonstrated ability to generate leads through social media and digital campaigns with understanding of funnel metrics.

Responsibilities

• Support SEO and SEM initiatives to improve online visibility.
• Create and schedule social media content and campaigns to generate qualified leads and showroom enquiries.
• Conduct and execute CRM and retail marketing activities to support sales conversion.
• Manage digital channels: eDM, website, social media platforms (Facebook, IG, etc.).
• Use AI tools to produce multimedia content (copy, imagery, video) with brand consistency.
• Stay updated on AI trends relevant to retail marketing and CRM, and identify opportunities to improve content production and engagement.
• Assist in organizing offline marketing events including product launches and promotions.

Skills

Digital marketing

Social media

Content production

CRM/event execution

Lead generation

Analytics

English, Cantonese & Mandarin

Education

University degree in Marketing, Communications, Digital Media, or related

Tools

Google Analytics

Google Ads

Job description

Wearnes Motors (HK) Limited is seeking a Digital Marketing Executive in Wan Chai to plan and execute retail marketing and digital engagement that generate qualified leads and deepen relationships with vehicle owners and prospective customers.

The role requires strong digital marketing, content creation, and CRM experience, with fluency in English, Cantonese, and Mandarin. You will also leverage AI tools to deliver high-quality multimedia content and support offline events.