Marketing Officer (Contract Role)

Zung Fu Company Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

Zung Fu Company Limited in Hong Kong is seeking a hands-on Marketing professional to plan and execute multi-channel campaigns (digital, ATL and BTL) tailored to diverse audiences, delivering on brief, on time and on budget.

You will partner with senior team members to drive qualified sales leads for commercial fleets, coordinate campaign content and events, manage social channels, track performance, and report insights to inform future actions.

Qualifications

• 2-3 years’ experience in Marketing role.
• Proven experience supporting or coordinating BTL activities, event logistics, suppliers, timelines and on-site execution.
• Strong written and verbal communication skills for briefs, content and presentations.
• Good digital mindset with interest in customer behavior, social media, CRM, content and lead generation.
• Basic experience in campaign reporting and understanding key metrics (reach, engagement, leads, conversion rate, cost per lead).
• Collaborative team player with sound judgement, problem-solving ability and openness to feedback.

Responsibilities

• Plan and execute multi-channel marketing campaigns (digital, ATL and BTL) tailored to different target audiences.
• Partner with senior team members to drive qualified sales leads for commercial fleets via digital performance marketing, CRM, directories, and outreach.
• Coordinate marketing collateral, GTM, lifecycle, and promotions across all models and after-sales.
• Oversee creation of technical content and brochures, case studies and other content in the buying journey.
• Design and manage car shows, roadshows, delivery ceremonies and test drive days.
• Manage owned social media channels and align with campaign priorities.
• Define campaign goals, track performance, optimise activities, and report outcomes and learnings.
• Monitor campaign metrics, lead-to-conversion rates, and prepare regular performance reports.

Skills

2-3 years experience

Digital marketing

CRM

Content creation

Lead generation

Campaign tracking

Tools

CRM software

Social media tools

Analytics tools

Job description

Plan and execute multi-channel marketing campaigns (digital, ATL and BTL) tailored to different target audiences. Always deliver on brief, on time, on budget and on target.

Partner with senior team member to drive qualified sales leads for commercial fleets through digital performance marketing, CRM, industry directories, and direct B2C and B2B outreach.

Coordinate marketing collateral, product GTM and lifecycle, and promotions across all models and after-sales.

Oversee the creation of technical product specs, brochures, digital content, advertising content, case studies highlighting vehicle utility, total cost of ownership etc. and other relevant content in the customer's vehicle buying journey, in ways that will resonate with our target audiences.

Design, execute and manage car shows and roadshows, vehicle delivery ceremonies and test drive days.

Manage owned social media channels, including content planning, publishing, community engagement, and alignment with campaign and brand priorities.

Work with manager to define campaign performance goals that are aligned to business goals, actively track and optimise activities throughout the campaign lifecycle, and report on outcomes and learnings.

Track campaign metrics, monitor lead-to-conversion rates, and prepare and present regular performance reports for management.

Actively monitor competitive marketing activities, observe customers and prepare insightful reports for sharing. Use market and consumer insights to inform plans and actions.

Develop impactful, succinct and clear briefs for agency and internal partners. Provide constructive feedback and guidance to agencies throughout the campaign development process to deliver best-in-class effective campaigns.

Requirements

2-3 years’ experience in Marketing role.

Proven experience supporting or coordinating BTL activities. The candidate should be confident in managing event logistics, suppliers, timelines, collateral, and on-site execution.

Strong written and verbal communication skills, with the ability to prepare clear marketing briefs, customer-facing content, campaign updates and presentation materials.

Good digital mindset and interest in customer behavior, social media, CRM, content, and lead generation.

Basic experience in campaign reporting and understanding of key metrics, including reach, engagement, leads, conversion rate and cost per lead.

Collaborative and helpful team player who works effectively with both internal and external stakeholders.

Customer-focused, results-oriented, and adaptable, with sound judgement, problem-solving ability, and openness to feedback.

Zung Fu is a leading automotive group in Hong Kong and Macau, maintaining a prominent position in the industry. Zung Fu has a long-standing partnership with Mercedes-Benz, serving as the authorised dealer for Mercedes-Benz passenger and commercial vehicles, and the general distributor for Mercedes-Benz trucks and buses. Zung Fu Group also represents DENZA passenger cars, smart cars, Hyundai passenger and commercial vehicles, BYD commercial vehicles, and Foton commercial vehicles. The group's retail network spans across HK and Macau, providing comprehensive support for passenger and commercial vehicles, as well as aftersales service. Zung Fu Group is a subsidiary of Jardine Matheson Group.