Senior Marketing Executive

Oriental Swan Motor Group Limited; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

Oriental Swan Motor Group Limited is seeking a digital marketing professional with 3-5 years in a media or related field. You will plan and execute campaigns across SEM, SEO, EDM, Display and social channels, collaborate with IT and sales teams, and drive CRM marketing and eCommerce promotions.

You should be proactive, fluent in English/Mandarin/Cantonese, and capable of delivering regular performance reports with insights for continual optimization.

Qualifications

• 3-5 years of digital marketing experience in a media agency or related fields.
• Pro-active, hard-working, quick learner with positive attitude.
• Good team player with excellent interpersonal, communication and problem solving skills.
• Good command of spoken and written English, Mandarin and Cantonese.
• Proficiency in MS Word, Excel & PowerPoint.

Responsibilities

• Formulate and develop effective marketing plan within assigned budget.
• Plan, execute and manage digital advertising campaigns (SEM, SEO, EDM, Display, YouTube, social media).
• Analyze plans, evaluate campaigns, CRM marketing and eCommerce promotions.
• Collaborate with IT, sales, agencies and production houses to achieve KPI/ROI.
• Prepare regular data analysis reports for management review and provide optimization insights.
• Assist in office administrative duties and ad hoc tasks.

Job description

Formulate and develop effective marketing plan by assigned marketing budget

Knowledge in GTM, Google AdWords & Google Analytics is a MUST

Analyze plan, execute and evaluate different digital marketing campaigns, digital CRM marketing and management, eCommerce and sales promotion etc.

Plan, execute and manage different digital advertisement of SEM, SEO, EDM, Display, YouTube and various social media channels (Facebook, Instagram, WeChat etc.)

Work closely with internal parties (IT/ sales team) and external parties (agency/ production house) to achieve company KPI/ ROI by effective digital marketing campaigns

Responsible of full set digital marketing operation and promotions

Assist in different marketing activities including events, roadshows, sales promotions and etc. may required

Prepare research & regular reports by data analysis for management review, and provide insights and solutions for continual improvements and optimizations

Assist in office administrative duties and perform other ad hoc duties as assigned

Job Requirements

Degree holder in Business, Marketing, e-Commerce or related subjects

3-5 years of digital marketing experience in a media agency and/or digital marketing related fields

Preferably in auto car service industry

Pro-active, hard-working, quick learner and self-disciplined with positive attitude

Good team player with excellent interpersonal, communication and problem solving skills

Can work under pressure and fast paced working environment

Good command of spoken and written English, Mandarin and Cantonese

Proficiency in using MS Word, Excel & PowerPoint

Immediate availability is highly preferred