Digital Commerce Manager (B2B + B2C)

HRnet One Limited; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

HRnet One Limited is seeking a Digital Commerce Manager to lead growth across B2B and B2C channels in major North Asian markets. You will develop and execute digital commerce strategies, strengthen online sales channels, and enhance the customer experience, working with regional and local teams to drive revenue and improve performance.

The role focuses on expanding owned websites, B2B portals, marketplaces, and online partners, while optimizing marketplace listings, pricing, promotions, and

Qualifications

• Proven experience in digital commerce, eCommerce management, or related commercial role.
• Experience with B2B and B2C business models is preferred.
• Hands-on experience with major North Asia marketplaces (Tmall, Naver, Shopee, Rakuten).
• Experience managing multiple markets and collaborating with regional and local teams.

Responsibilities

• Develop and execute digital commerce strategies across B2B and B2C channels in major North Asian markets.
• Drive revenue growth and profitability through owned websites, B2B portals, marketplaces, and online partners.
• Manage and optimise marketplace performance, including product listings, content, pricing, promotions, and campaigns.
• Partner with sales teams to grow B2B accounts and increase adoption of digital channels.
• Enhance the B2B customer journey with onboarding, account management, and self-service capabilities.
• Improve the B2C shopping experience to boost acquisition, conversion, and retention.
• Collaborate with local marketing on promotional calendars, product launches, and digital campaigns.
• Work with tech, ops, and supply chain to improve platform functionality, stock, and fulfilment.
• Manage budgets, forecasts, and performance reporting across markets and channels.
• Analyze sales and customer data to identify growth opportunities.

Skills

Digital commerce management

Ecommerce strategy

B2B/B2C sales

Market analysis

Education

Bachelor's degree in business/marketing

Equivalent professional experience

Tools

Tmall

Naver

Shopee

Rakuten

Job description

Our client is searching for a Digital Commerce Manager (B2B + B2C) to lead digital commerce growth across major markets in North Asia. The successful candidate will develop and execute digital commerce strategies for both business and consumer customers, strengthen online sales channels, and enhance the customer experience. This role will work closely with regional stakeholders and local market teams to drive revenue growth and improve commercial performance.

Key responsibilities

Develop and execute digital commerce strategies across B2B and B2C channels in major North Asian markets.

Drive revenue growth and profitability through owned websites, B2B ordering portals, marketplaces, and online retail partners.

Manage and optimise marketplace performance, including product listings, content, pricing, promotions, and campaign execution.

Partner with sales teams to grow B2B accounts, identify new business opportunities, and increase adoption of digital ordering channels.

Enhance the B2B customer journey through effective onboarding, account management, and self-service capabilities.

Improve the B2C shopping experience to increase customer acquisition, conversion, retention, and repeat purchases.

Collaborate with local market and marketing teams on promotional calendars, product launches, and digital campaigns.

Work with technology, operations, and supply chain teams to improve platform functionality, stock availability, and order fulfilment.

Manage budgets, sales forecasts, and performance reporting across markets and channels.

Analyse sales and customer data to identify growth opportunities and recommend actionable improvements.

About you

Proven experience in digital commerce, eCommerce management, or a related commercial role, with exposure to B2B and B2C business models.

B2B sales experience is highly preferred, particularly in business development, key account management, or growing sales through digital channels.

Hands-on experience with Tmall, Naver, Shopee, and/or Rakuten is highly preferred.

Experience managing multiple markets, ideally within North Asia, or working closely with regional and local teams.

A demonstrated track record of driving online sales growth and improving digital channel performance.

Strong understanding of marketplace operations, digital marketing, and customer buying journeys.

Strong commercial and analytical skills, with experience in budgeting, forecasting, and performance reporting.

Ability to turn strategy into practical initiatives and manage multiple priorities.

Strong communication, stakeholder management, and negotiation skills.

A degree in business, marketing, or a related discipline, or equivalent professional experience.

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Commerce Manager?
• What is your highest level of education?