Digital Marketing & E-commerce Manager - Watch

Michael Page (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

APAC regional exposure

Multi-channel experience across APAC

Exposure to consumer technology

Job summary

Michael Page (Hong Kong) is partnering with a leading consumer technology company to appoint a Digital Marketing & E-commerce Manager for the Watch segment. The role focuses on accelerating online growth across APAC through integrated digital marketing and marketplace management.

The ideal candidate will bring 6+ years in digital marketing and e-commerce, with hands-on experience across HKTVmall, Lazada, Shopee, Tmall, and JD.com, and a proven ability to optimize campaigns and product listings.

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce, or related discipline.
• 6+ years of digital marketing, e-commerce, or online marketplace management.
• Proven track record driving revenue on major platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
• Strong understanding of marketplace operations, digital merchandising, and performance optimization.
• Hands-on experience managing paid media, social media marketing, and customer acquisition campaigns.
• Commercially driven with a solid grasp of online consumer behaviour.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and engagement.
• Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
• Plan and execute content, influencer, and performance marketing campaigns across digital channels.
• Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
• Identify digital trends and growth opportunities to support APAC expansion.
• Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
• Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com and other online channels.
• Optimize product listings, pricing, promotions, and conversion to maximize sales.
• Monitor KPIs like traffic, sales, customer acquisition, and profitability.
• Collaborate with internal and external stakeholders to deliver best-in-class online experiences.

Skills

Digital marketing

E-commerce

Online marketplace management

Paid media

Social media marketing

Customer acquisition

Stakeholder management

Bilingual English/Chinese

Education

Bachelor's degree in Marketing, Business, E-commerce, or related

Job description

About Our Client

Our client is a leading consumer technology company specializing in innovative wearable devices and smart lifestyle products. The business is currently investing in its digital marketing and is seeking a commercially driven marketing leader to accelerate online growth throughout the region.

Job Description

As a Digital Marketing & E-commerce Manager - Watch, your main responsibilities will include:

• Develop and implement digital marketing strategies to enhance brand awareness and engagement.
• Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
• Plan and execute content, influencer, and performance marketing campaigns across digital channels.
• Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
• Identify emerging digital trends and new growth opportunities to support business expansion across APAC.
• Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
• Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com, and other online channels.
• Optimize product listings, pricing, promotions, and conversion performance to maximize sales.
• Monitor key e-commerce KPIs including traffic, sales, customer acquisition, and profitability.
• Collaborate with internal and external stakeholders to deliver best-in-class online customer experiences.

The Successful Applicant

A successful Digital Marketing & E-commerce Manager - Watch should have:

• Bachelor's degree in Marketing, Business, E-commerce, or a related discipline.
• 6+ years of experience in digital marketing, e-commerce, or online marketplace management.
• Proven track record of driving revenue growth through major e-commerce platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
• Strong understanding of marketplace operations, digital merchandising, and performance optimization.
• Hands-on experience managing paid media, social media marketing, and customer acquisition campaigns.
• Commercially driven with a strong understanding of online consumer behaviour.
• Excellent stakeholder management and communication skills.
• Fluency in English and Chinese is preferred.
• Regional/APAC exposure would be highly advantageous.

What's on Offer

• Opportunity to play a pivotal role in driving APAC digital commerce growth.
• Regional exposure across multi channels.
• Exposure to cutting-edge consumer technology and smart lifestyle products.