Regional Digital Growth Manager (Retail)

KOS International Limited; Hong Kong Island; Presencial; HKD 900 000 - 1 200 000; Tempo integral

Resumo da oferta

KOS International Limited is seeking a Regional Digital Growth Manager (Retail) to drive regional CRM and e-commerce initiatives. You will own revenue and customer acquisition KPIs while aligning online activity with brand goals across markets.

You will lead customer lifecycle programs, manage email and loyalty initiatives, and collaborate with IT, marketing, and retail teams to optimise performance and conversions.

Qualificações

• Experience managing e-commerce and/or CRM within retail, fashion or lifestyle businesses.
• Ownership of e-commerce revenue or customer-acquisition targets with actions taken to address underperformance.
• Hands-on experience with email marketing platforms and analytics tools.
• Strong analytical skills to translate data into clear commercial decisions.
• Proactive learner with ability to adapt quickly to new tools, markets and processes.
• Professional proficiency in English; Cantonese or Mandarin would be an advantage.

Responsabilidades

• Develop and deliver regional CRM and e-commerce plans with accountability for e-commerce sales and customer-acquisition KPIs.
• Establish market-level priorities and action plans covering acquisition, conversion, repeat purchase and loyalty.
• Build customer lifecycle programmes spanning prospect engagement, first purchase, repeat purchase, loyalty and reactivation.
• Manage email, membership and loyalty programmes, refining communications and offers based on customer behaviour and results.
• Oversee ongoing e-commerce optimisation including merchandising, landing pages, and conversion testing.
• Collaborate with IT and vendors on UX, SEO and on-site capabilities to support personalisation and site features.

Conhecimentos

E-commerce management

CRM management

Data analysis

Campaign optimization

Strategic planning

English proficiency

Cantonese/Mandarin (advantage)

Ferramentas

Email marketing platforms

Analytics tools

Descrição da oferta de emprego

Regional Digital Growth Manager (Retail)

This role combines commercial ownership with hands-on delivery, connecting e-commerce, customer communications, membership programmes and physical retail into a consistent customer experience. You will translate business objectives into market-specific plans and continuously improve performance across the customer lifecycle.

Responsibilities

• Develop and deliver regional CRM and e-commerce plans across regions with accountability for e-commerce sales and customer-acquisition KPIs.
• Establish market-level priorities and action plans covering acquisition, conversion, repeat purchase and loyalty, including acquisition quality and cost.
• Build customer lifecycle programmes spanning prospect engagement, first purchase, repeat purchase, loyalty and reactivation.
• Develop customer segmentation, including recency, frequency and monetary value analysis, and oversee targeting, contact rules, database quality and consent management.
• Manage email, SMS, membership and loyalty programmes, refining communications and offers based on customer behaviour and commercial results.
• Oversee ongoing e-commerce optimisation, including product merchandising, campaign landing pages, promotional mechanics and conversion testing.
• Define requirements for user experience, SEO and on-site capabilities such as search, chat and personalisation, partnering with IT and vendors on technical implementation.
• Manage business rules and workflows within email marketing, membership and messaging platforms.
• Integrate store-based customer engagement into regional CRM programmes to support membership participation, customer recognition and conversion.
• Partner with campaign and local marketing teams to align customer communications and online activity with brand positioning and campaign objectives.
• Monitor sales and customer performance throughout each reporting period, identifying gaps early and implementing timely corrective actions.
• Explore alternative channels, partnerships, tools and customer-engagement approaches where existing activity is not delivering the required results.
• Provide clear weekly performance reviews covering sales against target, new and existing customers, conversion, sales mix, membership quality and lifetime value.
• Assess the underlying contribution of campaigns and promotions, distinguishing sustainable customer growth from short-term promotional uplift.
• Collaborate with Retail, Operations, IT, Finance and external partners to deliver regional priorities while accommodating local market needs.
• Recommend commercial offers in line with company pricing policies, which remain under Retail and Finance ownership.
• Apply AI tools where relevant and continue developing practical knowledge of their use in day-to-day work.

Requirements

• Experience managing e-commerce and/or CRM within retail, fashion or lifestyle businesses.
• Demonstrated ownership of e-commerce revenue or customer-acquisition targets, with examples of actions taken to address underperformance.
• Hands-on experience with email marketing platforms and analytics tools.
• Strong analytical skills, with the ability to translate customer and trading data into clear commercial decisions.
• Confidence working with CRM and e-commerce systems, defining business requirements and collaborating with technical specialists.
• An adaptable, delivery-focused approach, with the ability to reprioritise as business needs and market conditions change.
• A proactive learning mindset and the ability to become effective quickly with new tools, markets and processes.
• Professional proficiency in English; Cantonese or Mandarin would be an advantage.