Digital Marketing & E-commerce Manager - Watch

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Michael Page International (HK) Ltd seeks a Digital Marketing & E-commerce Manager - Watch to lead APAC digital marketing and online marketplace growth. You will drive brand visibility and revenue across HK and APAC, coordinating social media, paid media, content, and influencer campaigns.

Role emphasizes performance optimization, marketplace operations across HKTVmall, Lazada, Shopee, Tmall, and JD.com with strong stakeholder collaboration and regional exposure.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or related discipline.
• 6+ years of experience in digital marketing, e-commerce, or online marketplace management.
• Proven track record of driving revenue growth via major e-commerce platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
• Strong understanding of marketplace operations, digital merchandising, and performance optimization.
• Hands-on experience managing paid media, social media marketing, and customer acquisition campaigns.
• Commercially driven with strong understanding of online consumer behaviour.
• Fluent in English and Chinese; regional/APAC exposure is advantageous.

Responsibilities

• Develop and implement digital marketing strategies to boost brand awareness and engagement.
• Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
• Plan and execute content, influencer, and performance marketing campaigns across digital channels.
• Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
• Identify emerging digital trends and growth opportunities to support APAC expansion.
• Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
• Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com, and other channels.
• Optimize product listings, pricing, promotions, and conversion performance to maximize sales.
• Monitor KPIs including traffic, sales, customer acquisition, and profitability.
• Collaborate with internal and external stakeholders to deliver best-in-class online experiences.

Skills

Digital marketing

E-commerce

Paid media

Social media

Performance marketing

Stakeholder management

English and Chinese

APAC exposure

Education

Bachelor's degree in Marketing, Business, E-commerce, or related discipline

Job description

As a Digital Marketing & E-commerce Manager - Watch, your main responsibilities will include:

• Develop and implement digital marketing strategies to enhance brand awareness and engagement.
• Manage social media platforms including Instagram, Facebook, Threads, and Xiaohongshu (RED).
• Plan and execute content, influencer, and performance marketing campaigns across digital channels.
• Analyze campaign performance and consumer insights to improve ROI and marketing effectiveness.
• Identify emerging digital trends and new growth opportunities to support business expansion across APAC.
• Develop and execute e-commerce strategies to drive revenue growth across APAC markets.
• Manage marketplace operations on HKTVmall, Lazada, Shopee, Tmall, JD.com, and other online channels.
• Optimize product listings, pricing, promotions, and conversion performance to maximize sales.
• Monitor key e-commerce KPIs including traffic, sales, customer acquisition, and profitability.
• Collaborate with internal and external stakeholders to deliver best-in-class online customer experiences.

Drive APAC e-commerce growth across leading online marketplace platforms.Shape digital brand presence through innovative social media strategies

A successful Digital Marketing & E-commerce Manager - Watch should have:

• Bachelor's degree in Marketing, Business, E-commerce, or a related discipline.
• 6+ years of experience in digital marketing, e-commerce, or online marketplace management.
• Proven track record of driving revenue growth through major e-commerce platforms such as HKTVmall, Lazada, Shopee, Tmall, and JD.com.
• Strong understanding of marketplace operations, digital merchandising, and performance optimization.
• Hands-on experience managing paid media, social media marketing, and customer acquisition campaigns.
• Commercially driven with a strong understanding of online consumer behaviour.
• Excellent stakeholder management and communication skills.
• Fluency in English and Chinese is preferred.
• Regional/APAC exposure would be highly advantageous.

Our client is a leading consumer technology company specializing in innovative wearable devices and smart lifestyle products. The business is currently investing in its digital marketing and is seeking a commercially driven marketing leader to accelerate online growth throughout the region.

• Opportunity to play a pivotal role in driving APAC digital commerce growth.
• Regional exposure across multi channels.
• Exposure to cutting-edge consumer technology and smart lifestyle products.