Digital Commerce Lead (B2B & B2C) – North Asia Growth

HRnet One Limited; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

HRnet One Limited is seeking a Digital Commerce Manager to lead growth across B2B and B2C channels in major North Asian markets. You will develop and execute digital commerce strategies, strengthen online sales channels, and enhance the customer experience, working with regional and local teams to drive revenue and improve performance.

The role focuses on expanding owned websites, B2B portals, marketplaces, and online partners, while optimizing marketplace listings, pricing, promotions, and

Qualifications

• Proven experience in digital commerce, eCommerce management, or related commercial role.
• Experience with B2B and B2C business models is preferred.
• Hands-on experience with major North Asia marketplaces (Tmall, Naver, Shopee, Rakuten).
• Experience managing multiple markets and collaborating with regional and local teams.

Responsibilities

• Develop and execute digital commerce strategies across B2B and B2C channels in major North Asian markets.
• Drive revenue growth and profitability through owned websites, B2B portals, marketplaces, and online partners.
• Manage and optimise marketplace performance, including product listings, content, pricing, promotions, and campaigns.
• Partner with sales teams to grow B2B accounts and increase adoption of digital channels.
• Enhance the B2B customer journey with onboarding, account management, and self-service capabilities.
• Improve the B2C shopping experience to boost acquisition, conversion, and retention.
• Collaborate with local marketing on promotional calendars, product launches, and digital campaigns.
• Work with tech, ops, and supply chain to improve platform functionality, stock, and fulfilment.
• Manage budgets, forecasts, and performance reporting across markets and channels.
• Analyze sales and customer data to identify growth opportunities.

Skills

Digital commerce management

Ecommerce strategy

B2B/B2C sales

Market analysis

Education

Bachelor's degree in business/marketing

Equivalent professional experience

Tools

Tmall

Naver

Shopee

Rakuten

Job description

HRnet One Limited is seeking a Digital Commerce Manager to lead growth across B2B and B2C channels in major North Asian markets. You will develop and execute digital commerce strategies, strengthen online sales channels, and enhance the customer experience, working with regional and local teams to drive revenue and improve performance.

The role focuses on expanding owned websites, B2B portals, marketplaces, and online partners, while optimizing marketplace listings, pricing, promotions, and