Head of Digital, APAC

Morgan McKinley; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Morgan McKinley is seeking a senior digital leader to drive APAC expansion across mobile apps and regional .com platforms. You will lead four pillars to transform digital operations, streamline go-to-market workflows, and deliver high-impact campaigns in competitive markets.

Reporting to the Digital Director, you will own regional digital operations, product catalogs, localization, and CRO initiatives, aligning with Global Strategy while guiding cross-market teams to scale digital ecosystems and

Qualifications

• 10+ years in Retail, Omnichannel, FMCG or Fashion/Luxury sectors.
• Experience leading 8+ person teams and multi-market digital portfolios.
• Proven ability to define digital strategies and roadmaps.
• Experience with APAC markets and digital platforms is a plus.

Responsibilities

• Lead regional .com and mobile app expansion across APAC.
• Direct four pillar teams to transform digital operations and GTM workflows.
• Oversee digital campaigns, product catalogs, regional merchandising.
• Drive CRO through UI/UX standards and checkout optimization.

Skills

Digital strategy

Team leadership

Multi-market operations

UX optimization

Figma

English fluency

MarTech/AI awareness

Tools

CMS/PIM tools

A/B testing tools

Campaign management platforms

Job description

Our client is actively expanding across APAC markets and is hiring a leader with all-rounded digital experience.

Reporting to the Digital Director, you will spearhead the expansion of mobile apps, regional .com platforms. Lead four specialized pillars to transform the digital operations including on-site conversion, streamline product go-to-market workflows, and deliver continuous high-impact campaigns across these hyper-competitive markets.

2. Regional .com, App & APAC Market Scaling

• As core digital owner across core .com and mobile apps, tailored to consumer behaviors, especially in Growing Markets.
• Serve as the strong regional voice on Global Strategic Alignment.

3. Digital Operations Management with Go-to-Market Readiness & Digital Execution

• Manage Digital Operations across multiple markets. Oversee the rapid deployment of digital strategies, product catalogues, localized promotional collateral, and regional merchandising updates with Localized Campaign Adaptation.

4. Experience Optimization & Journey Architecture

• Conversion Rate Elevation: Drive regional UI/UX standards, optimizing checkout flows, regional payment method integrations, and on-site navigation.
• Experimentation & Insights: Implement structured A/B testing and usability frameworks to continuously refine the digital funnel using real-time consumer data.

Candidate Profile & Requirements

• 10+ years in fast-paced Retail, Omnichannel, FMCG or Fashion/ Luxury/ Cosmetics Consumer Brands. Currently as Senior Manager/ Associate Director of Digital. Track record in scale-up or mid to large sized growth environments, rather than steady-state corporate environments.
• Track record in managing a medium of large size teams (8+ people), track record in managing a diverse digital portfolio pillars.
• All-rounded digital background with capability in defining digital strategies and roadmap. Experience in managing multi-markets Digital Operations, Digital Products including Mobile Apps, APAC .com platforms, UI/UX, localized digital ecosystems, and e-commerce platforms/campaigns (possess China, South Korea, and/or Japan market experience is a plus).
• NOT targeting candidates from P&L background, more on customer experience, digital operations, product and transformation focus
• MNC background. Experience digital business partnering with cross-regional business stakeholders/ leaders within a matrix organization.
• Entrepreneurial Drive, a distinct "Driver & Changer" DNA—results-oriented, proactive, resilient, and passionate about building scalable frameworks in a high-growth environment.
• Strong understanding of modern CMS/PIM tools, design tools (e.g., Figma) localized digital marketing channels, customer conversion tracking and asset management workflows is a plus.
• Innovative and dynamic mindset. Upbeat with the latest technologies in town, exposure in MarTech/ AI/ GEO is a plus.
• Excellent in English. Capability in Mandarin, Korean, or Japanese is a plus.