Customer Segment & Channel Proposition Assistant Manager

OAC Group Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

OAC Group Limited in Hong Kong seeks an ambitious Customer Segment & Channel Proposition Assistant Manager to translate market insights into actionable GTM strategies. You will lead segment positioning across affluent, cross-border and mature-market cohorts, and drive distribution through bank partners, intermediaries and digital channels.

You will monitor campaign performance and ROI, collaborate with cross-functional teams and external agencies, and guide end-to-end project delivery in a

Qualifications

• Education: Bachelor’s degree in Business, Marketing, Finance, or related discipline.
• Experience: 5+ years in strategic marketing, segment management, channel proposition, or product development within financial services or distribution partnerships.
• Strong business acumen, analytical mindset, and track record in end-to-end campaign/project delivery.
• Soft skills: Agile, resourceful, effective at managing multi-stakeholder relationships.
• Languages: English and Chinese (Cantonese/Mandarin) proficiency.

Responsibilities

• Segment Strategy & Positioning: Design go-to-market strategies for key customer cohorts to meet growth goals.
• Insight-Driven Solutioning: Analyze trends to craft value offerings for target audiences.
• Go-to-Market & Channel Execution: Develop launch plans and partner with distribution networks.
• Campaign & Performance Analytics: Track campaign metrics and refine strategies for ROI.
• Stakeholder & Vendor Management: Coordinate with external agencies and internal teams.

Skills

Strategic marketing

Segment management

Channel proposition

Product development

Education

Bachelor's degree in Business/Marketing/Finance

Job description

Customer Segment & Channel Proposition Assistant Manager

About the Role Our client, a leading financial institution, is looking for a commercial and growth-driven segment manager to lead customer positioning and distribution execution. You will translate market insights into go-to-market strategies across key distribution networks, driving campaign performance and segment growth.

Key Responsibilities

Segment Strategy & Positioning: Design and refine targeted go-to-market strategies for key customer cohorts (including affluent, cross-border, and mature-market segments) to meet business growth goals.

Insight-Driven Solutioning: Evaluate customer trends, competitor activity, and market dynamics to craft compelling value offerings that resonate with target audiences.

Go-to-Market & Channel Execution: Develop integrated launch plans, establish rollout schedules, and partner with key distribution networks (such as bank partners, intermediaries, and digital channels) to accelerate adoption.

Campaign & Performance Analytics: Monitor sales performance, campaign conversion, average ticket size, and penetration rates against target KPIs; continuously refine strategies to boost ROI.

Stakeholder & Vendor Management: Drive cross-functional execution by managing external agency partners and coordinating internal project milestones across business units.

Job Requirements

Education: Bachelor’s degree in Business, Marketing, Finance, or a related discipline.

Experience: 5+ years of experience in strategic marketing, segment management, channel proposition, or product development within financial services or distribution partnerships. (Candidates with a solid product development background are welcome to apply.)

Key Strengths: Strong business acumen, analytical mindset, and proven track record in end-to-end campaign/project delivery.

Soft Skills: Agile, resourceful, and effective at managing multi-stakeholder relationships in a dynamic environment.

Languages: Native/Fluent command of written and spoken English and Chinese (Cantonese/Mandarin).