Manager, Segment & Product Management (Segment-focused)

Dah Sing Financial Group; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Dah Sing Financial Group in Hong Kong is seeking a marketing professional to formulate and implement acquisition, growth and retention strategies for affluent customers. You will analyze customer behavior, reference market research, and propose initiatives aligned with the strategic sub-segments and value proposition.

You will liaise with product and channels to cross-sell suitable products, plan campaigns and events, and ensure efficient use of the marketing budget while enhancing customer

Qualifications

• Degree holder in Finance/Marketing/Business Administration or related discipline.
• 3–5 years of marketing or segment management experience, preferably in prestige banking.
• Excellent interpersonal and communication skills.
• Strong command of written and spoken English and Chinese.

Responsibilities

• Formulate and implement acquisition, growth and retention strategies for affluent customers.
• Analyze customer behavior using market research and customer profiles to propose actionable initiatives.
• Collaborate with product and channels to cross-sell products and services to target customers.
• Plan, implement and monitor sales activities, marketing campaigns and customer events within approved budgets.
• Contribute to development of user-friendly, cost-effective sales and service platforms to improve customer experience across touchpoints.
• Support marketing and loyalty programs for the private banking segment.

Skills

Interpersonal skills

Communication skills

Market trend awareness

Multitasking under pressure

Education

Bachelor’s degree or above in Finance/Marketing/Business Administration or related

Job description

Formulate and implement the acquisition, growth and retention strategies for affluent customers, aiming to achieve the business targets and improve customer experience

Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc

Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the affluent segments

Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget

Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points

Support marketing and loyalty programs for private banking segment

Degree holder or above in Finance, Marketing, Business Administration or related disciplines

Minimum 3-5 years of experience in marketing or segment management preferably in prestige customer segment, preferably in banking field

Attentive to details and strong sense of market trend

Ability to thrive in fast-paced environment and manage multiple tasks under pressure

Excellent interpersonal and communication skills

Good command of written and spoken English and Chinese

Please note that only shortlisted candidates will be notified.