Growth Marketing Manager, Customer Propositions

HSBC Holdings plc; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

HSBC Holdings plc in Hong Kong seeks a Marketing Manager, Customer Propositions to develop and deliver proposition marketing strategy for commercialization, driving growth across the Mass Affluent segment with campaigns that are on-brand and insight-led.

You will lead end-to-end portfolio growth campaigns across channels, collaborate with stakeholders to shape briefs, and leverage customer analytics to optimise messaging, channel mix and ROI while maintaining brand compliance.

Qualifications

• University degree in business or marketing is preferred.
• 6+ years in marketing and brand management with banking products knowledge.
• Proficient in direct marketing and advertising processes.

Responsibilities

• Develop and deliver proposition marketing strategy for commercialization and growth.
• Lead end-to-end campaign planning and execution across channels, ensuring on-brand, insight-led activity.
• Partner with stakeholders to shape briefs, align dependencies, and ensure consistent journeys.

Skills

Marketing strategy

Brand management

Direct marketing

Advertising process

Stakeholder mgmt

Communication

English Cantonese Mandarin

Education

University degree in business/marketing

Job description

HSBC Holdings plc in Hong Kong seeks a Marketing Manager, Customer Propositions to develop and deliver proposition marketing strategy for commercialization, driving growth across the Mass Affluent segment with campaigns that are on-brand and insight-led.

You will lead end-to-end portfolio growth campaigns across channels, collaborate with stakeholders to shape briefs, and leverage customer analytics to optimise messaging, channel mix and ROI while maintaining brand compliance.