Assistant Manager, Affluent Segment & Marketing (Bank)

KOS International Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

KOS International Limited is representing a well-established retail bank in Hong Kong seeking an Assistant Manager to drive affluent segment acquisition and marketing.

You will lead strategy, plan and execute customer acquisition campaigns, and manage end-to-end marketing and events across branches and online channels to grow high net worth customers and revenue.

Collaboration with product owners and sales teams is essential to bundle offerings and enhance customer experience.

Qualifications

• Degree in Marketing, Business Administration or related.
• 3+ years in Affluent or Cross Border Acquisition in retail banking.
• Solid banking product knowledge with marketing/events experience.
• Strong business sense, self-motivated and able to work independently.
• Fluent in English and Chinese (Cantonese and/or Mandarin).

Responsibilities

• Develop and implement acquisition strategies for growing high net worth customers.
• Plan, formulate and execute customer acquisition plans and marketing programs to drive new-to-bank customers and revenue.
• Work with banking product owners and branch sales teams to develop tactical plans to bundle products and enhance customer experience.
• Manage end-to-end ATL and BTL marketing campaigns and events from planning to evaluation.
• Collaborate with stakeholders to ensure campaigns meet business objectives.

Skills

Affluent segment strategy

Customer acquisition campaigns

End-to-end marketing

Event management

Cross-functional collaboration

Education

Degree in Marketing or Business Administration

Job description

• Develop strategy to grow affluent segment revenue
• Launch customer acquisition campaigns
• Sound experience in end-to-end marketing and event management required

About the company

Our client is a well-established retail bank in Hong Kong. To cope with their business expansion, they are now looking for high caliber to join them for an Assistant Manager, Affluent Segment Acquisition & Marketing position.

About the role

Reporting to the Team Head of Segment Management, you will be responsible for developing and implementing customer acquisition strategies for growing high net worth customers (local and cross border) from various sales channels (branch, offline and online) for the bank. You have to plan, formulate and execute customer acquisition plans and marketing programs to drive new to bank customer base and revenue. You are required to work closely with banking product owners and branch sales teams to develop tactical business plans to package product bundling and enhance customer experience. In addition, you have to manage end-to-end ATL and BTL marketing campaigns and events, from planning, program delivery, launching, marketing budget and campaign evaluation to achieve business objectives.

The successful applicant

To qualify, the successful individual must possess:

• Degree holder in Marketing, Business Administration and related disciplines.
• Minimum 3 years' of experience in Affluent or Cross Border Segment Acquisition in retail banks.
• Solid banking product knowledge with good marketing and event experience required.
• Strong business sense, self-motivated and able to work independently.
• Proficient in both spoken and written English and Chinese (Cantonese and / or Mandarin).