Marketing Manager, Customer Propositions

HSBC Holdings plc; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

HSBC Holdings plc in Hong Kong seeks a Marketing Manager, Customer Propositions to develop and deliver proposition marketing strategy for commercialization, driving growth across the Mass Affluent segment with campaigns that are on-brand and insight-led.

You will lead end-to-end portfolio growth campaigns across channels, collaborate with stakeholders to shape briefs, and leverage customer analytics to optimise messaging, channel mix and ROI while maintaining brand compliance.

Qualifications

• University degree in business or marketing is preferred.
• 6+ years in marketing and brand management with banking products knowledge.
• Proficient in direct marketing and advertising processes.

Responsibilities

• Develop and deliver proposition marketing strategy for commercialization and growth.
• Lead end-to-end campaign planning and execution across channels, ensuring on-brand, insight-led activity.
• Partner with stakeholders to shape briefs, align dependencies, and ensure consistent journeys.

Skills

Marketing strategy

Brand management

Direct marketing

Advertising process

Stakeholder mgmt

Communication

English Cantonese Mandarin

Education

University degree in business/marketing

Job description

We are currently seeking a high calibre professional to join our team as aMarketing Manager, Customer Propositions.

In this role you will:

• Develop and deliver proposition marketing strategy for commercialization, setting clear objectives and plans to deepen relationships and drive growth across the Mass Affluent segment.
• Lead end-to-end portfolio growth campaign planning and execution across channels (targeted communications, owned/digital, social media, etc), ensuring activity is on-brand, insight-led, delivered to schedule, and aligned to business priorities.
• Partner with key internal stakeholders to shape briefs, align dependencies, resolve issues quickly, and ensure consistent delivery across journeys and touchpoints.
• Use customer insights and performance analytics to optimise effectiveness, including refining segmentation, targeting, messaging, creative, channel mix and measurement; convert learnings into repeatable best practice and continuous improvement.
• Monitor market and competitor activity to maintain proposition relevance and competitiveness; identify opportunities/risks and recommend practical actions on messaging, offers, positioning and channel approach.
• Own and manage the marketing budget, ensuring disciplined forecasting and spend control, efficient resource deployment, and demonstrable ROI through robust tracking and post-campaign evaluation.
• Maintain governance, brand and compliance standards, following established marketing processes, policies and approval workflows, and ensuring all communications meet local and cross-border requirements while upholding HSBC brand values.
• Provide operational and administrative support (reporting, coordination, documentation/housekeeping and team support) to keep execution smooth, stakeholders informed, and the team operating efficiently.

To be successful you will need:

• University graduate in business studies or marketing is preferred.
• 6+ years in marketing and brand management, with good understanding of banking products preferred.
• Proficient in direct marketing and advertising process.
• Proven track record delivering measurable growth outcomes (acquisition, engagement, conversion and/or brand metrics), with customer centricity in heart and good commercial sense.
• Strong stakeholder management skills. Excellent communication skills, fluency in Chinese (Cantonese & Mandarin) and English.
• A team player and self-starter who thrives in a fast-paced environment.
• Experience working in a matrixed organisation with multiple stakeholders and competing priorities.