Product Proposition AM/M/SM (Insurance)

Omni Group Asia Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Omni Group Asia Limited in Hong Kong seeks a dynamic professional to drive customer-centric propositions across key market segments, including HNW/UHNW, Emerging Affluent, Premium Clients, and more. You will translate insights into compelling insurance solutions and shape target segments, value propositions, and positioning.

You will conduct market analysis, leverage data analytics, and lead go-to-market execution with internal and external partners.

Qualifications

• Bachelor's degree or above required.
• Minimum 5 years' experience in insurance, bancassurance, customer proposition, product marketing, customer strategy, business planning, or related areas.
• Strong understanding of the insurance market and customer ecosystem.
• Proven experience in project management and driving cross-functional initiatives.
• Excellent analytical and commercial mindset with the ability to interpret data and generate actionable insights.
• Strong written and spoken English and Chinese.
• Ability to thrive in a fast-paced environment and manage multiple priorities.

Responsibilities

• Develop and enhance customer propositions for key market segments (HNW, UHNW, Emerging Affluent, Premium Clients, New HK Residents, Pre-retirees).
• Translate insights, trends, and objectives into compelling insurance propositions and customer solutions.
• Define target segments, value propositions, and positioning strategies.
• Conduct customer, competitor, and market analysis to uncover growth opportunities.
• Leverage data analytics to understand behavior, needs, and purchasing patterns.
• Lead proposition launch initiatives from concept to implementation and support GTM across channels.
• Partner with internal stakeholders, distribution teams, and vendors for successful rollouts.
• Monitor proposition performance and engagement metrics; optimize accordingly.
• Support forecasting and portfolio management activities.

Skills

Proposition strategy

Go-to-market

Market insights

Stakeholder management

Data analytics

Cross-functional collaboration

Education

Bachelor's degree

Job description

Our client (MNC -Insurance company) is looking for a dynamic and commercially minded candidate to drive customer-centric proposition development across key customer segments. This role offers an exciting opportunity to collaborate with cross-functional teams, influence business strategy, and deliver innovative solutions that enhance customer experiences and drive business growth.

Key Responsibilities:

Proposition Strategy & Development

• Develop and enhance customer propositions for key market segments, including:

  • High Net Worth (HNW) & Ultra High Net Worth (UHNW)

  • Emerging Affluent Customers

  • Premium Client Segments

  • New Hong Kong Residents

  • Pre-retirees and Silver Market

• Translate customer insights, market trends, and business objectives into compelling insurance propositions and customer solutions.

• Define target customer segments, value propositions, and positioning strategies.

Customer & Market Insights

• Conduct customer, competitor, and market analysis to uncover growth opportunities.

• Leverage market research and data analytics to understand customer behavior, needs, and purchasing patterns.

• Monitor industry trends, emerging customer demands, and innovative market practices.

Proposition Delivery & Go-to-Market Execution

• Lead and coordinate proposition launch initiatives from concept to implementation.

• Develop go-to-market strategies and support execution across distribution channels.

• Partner closely with internal stakeholders, distribution teams, and external vendors to ensure successful rollout.

• Act as a subject matter expert on customer propositions and segment strategies.

Business Performance & Portfolio Management

• Monitor proposition performance and customer engagement metrics.

• Analyze business KPIs including sales performance, conversion rates, customer penetration, and product adoption.

• Identify enhancement opportunities and recommend optimization strategies.

• Support business forecasting and portfolio management activities.

Key Requirements:

• Bachelor's degree or above.

• Minimum 5 years' experience in insurance, bancassurance, customer proposition, product marketing, customer strategy, business planning, or related areas.

• Strong understanding of the insurance market and customer ecosystem.

• Proven experience in project management and driving cross-functional initiatives.

• Strong analytical and commercial mindset with the ability to interpret data and generate actionable insights.

• Excellent stakeholder management, presentation, and communication skills.

• Strong written and spoken English and Chinese.

• Able to thrive in a fast-paced environment and manage multiple priorities effectively.

• Insurance product knowledge will be a definite advantage.