Segment Manager (Cross Border Business)

Bank of China (Hong Kong); Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Benefits offered by this job

Medical Insurance

Life Insurance

Allowances

Job summary

Bank of China (Hong Kong) is seeking a senior leader to execute cross-border business development, market expansion, and annual plans. You will design feasible marketing campaigns and coordinate with multiple departments and the parent bank to ensure smooth implementation and operation.

The role requires deep knowledge in business development, marketing planning, and strong English/Chinese communication with Mandarin proficiency.

Qualifications

• Degree in Business Administration, Marketing, Economics, Finance or related discipline.
• 5+ years in segment management and business strategy, with 2+ years in a managerial level and retail banking.
• Profound knowledge in Business development / Marketing planning.

Responsibilities

• Execute cross-border business development, market expansion, and annual plans with KPI focus.
• Develop marketing plans including customer acquisition, cross-selling and upselling strategies.
• Coordinate with departments and parent Bank on project details to ensure proper operation and maintenance.
• Monitor progress, report data, prepare summaries and reporting materials regularly or on ad-hoc basis.
• Collaborate with product departments to optimize processes and enhance customer experience.
• Understand laws, regulations, market dynamics, and risk management of cross-border business.
• Research regional policies to formulate regional development and supporting service plans.

Skills

Business development

Marketing planning

Cross-border experience

Negotiation

Education

Degree in Business Administration / Marketing / Economics / Finance

Job description

Responsibilities

• Execute cross-border business development strategy, market expansion strategy, and annual business plans. Measure their effectiveness to achieve target business and profitability KPI.
• Develop feasible marketing plans including but not limited to customer acquisition, cross-selling and upselling strategies and media promotion to enhance cross-border customer management.
• Communicate and coordinate with various departments and parent Bank on business implementation and project detail to ensure the project in proper operation and maintenance.
• Monitor business progress, report business data, prepare summary, analysis and reporting materials on a regular/ad hoc basis.
• Communicate and cooperate with product departments to continuously optimize processes and enhance customer experience.
• Understand laws and regulations, market dynamics, industry conditions and risk management of cross-border business.
• Research and analyze regional policies to formulate regional development, business strategies and supporting service plans in conjunction with actual circumstances.

Requirements

• Degree or above with major in Business Administration, Marketing, Economics, Finance or related discipline
• At least 5 years working experience in segment management and business strategy management, including 2 years of which in managerial level and retail banking business
• Profound knowledge and experience in Business development / Marketing planning
• Knowledge in projects about China financial industry and experience in China project management
• With good people network in China and ability to communicate with Chinese financial entities independently
• Excellent communication and negotiation skills with good command of English and Chinese. Proficiency in Mandarin is a must

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates.

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.