Senior Proposition Manager, Inbound Growth & Collaboration

HSBC Holdings plc; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

HSBC Holdings plc in Hong Kong is seeking a Senior Proposition Manager, Inbound Growth & Collaboration to own the proposition strategy and delivery roadmap for inbound growth initiatives, including NRC and collaboration programmes. You will drive multi-channel pull acquisition, design end-to-end journeys with digital, branches, RM and partners, and deliver distinctive onboarding for new-to-bank customers.

Collaborate across Marketing, Channels, Product and Risk to ensure safe growth and

Qualifications

• Experience in retail banking with customer-focused proposition growth.
• Strong strategic planning and project management skills.
• Proven stakeholder management and senior collaboration ability.
• Knowledge of NRC/inbound growth and cross-border collaboration is a plus.

Responsibilities

• Own the proposition strategy and delivery roadmap for inbound growth.
• Drive multi-channel acquisition and conversion across NRC initiatives.
• Develop Elite propositions to engage NRC customer segments.
• Design onboarding and servicing journeys for high-touch customers.
• Shape new proposition features with clear value cases.

Skills

Retail banking

Leadership

Strategic planning

Stakeholder management

Bilingual English/Chinese

Education

Bachelor's degree

MBA or equivalent

Job description

We are currently seeking a high calibre professional to join our team as a Senior Proposition Manager, Inbound Growth & Collaboration.

In this role you will:

• Own the proposition strategy and delivery roadmapfor inbound growth initiatives with a focus on NRC and collaboration initiatives, shaping priorities, scope and sequencing to deliver against customer, revenue and experience outcomes.
• Drive multi-channel “pull” acquisition and conversionby designing and optimising end-to-end journey with different teams and distribution for NRC (digital, branch, RM, events and partner-led), with a clear focus on growing Premier Elite and improving customer experience.
• Develop Elite propositions that serve NRC customer segmentsby working closely with corridor teams to strengthen onboarding, engagement and relationship deepening across the customer lifecycle.
• Build a distinctive onboarding and servicing journeythat elevates the white-glove experience for new-to-bank customers, removing friction and improving early activation, usage and retention.
• Identify, shape and deliver new proposition featuresby translating customer pain points into tangible enhancements (product features, service propositions, content and tooling), backed by clear value cases and performance measures.
• Create win-win collaborations with other HSBC teams – CMB, CIB, Private Bankby identifying and developing collaborationopportunities (platforms, ecosystems, communities) that can increase qualified inbound leads and improve customer experience, working with internal teams to land them effectively.
• Provide strong governance and stakeholder managementby coordinating updates, decisions and dependencies with Hong Kong stakeholders and senior management; ensuring delivery risks, trade-offs and milestones are transparent and managed.
• Work hand-in-hand with internal partnersacross Marketing, Channels, Branch/RM, Expat/cross-border teams, Product, Risk, Legal and Compliance to ensure growth is delivered safely.
• Own customer and competitor insightsthrough competitor benchmarking and voice-of-customer (surveys/interviews/analytics) to inform proposition choices, channel strategy and journey improvements.

To be successful you will need:

• Experience in retail banking with in-depth understanding and experience in the financial or banking sector, familiarity with nuances of targeted client segment for proposition growth is a plus

• Solidexperience in banking/wealth management

• Leadership/management experience required
• University degree or relevant post graduate qualification. Advance degree (MBA or equivalent) is a plus
• Strong business acumen with advanced strategic planning and project management skills and a hands-on approach to drive improvement and resolve problems
• Proven record in strategy formulation on NRC/ International banking business and retail banking with strong understanding of customer behaviours and needs related to banking and wealth
• Strong interpersonal and communication skills to engage stakeholders across businesses and functions with ability to influence senior teams
• Prior experience working with or in Mainland China / Foreign markets advantageous
• Language skills preferred: English and Chinese (Mandarin)