CRM Manager

Venchi HK Limited; Hong Kong; On-site; HKD 550,000 - 850,000; Full time

Job summary

Venchi HK Limited in Hong Kong seeks an experienced CRM Lead to drive Asia-wide loyalty and retention strategies. You will design data-driven customer journeys, manage CRM campaigns, and analyze KPIs to optimize engagement and sales across multiple channels.

Collaborate with marketing, retail and EC teams to ensure seamless clienteling, calendar planning, audience segmentation, and accurate monthly reporting. Strong communication and bilingual skills are essential for this role.

Qualifications

• Degree holder in Business/Marketing; at least 8 years CRM experience in retail.
• Experience with BI & visualization tools and strong analytical skills.
• Familiar with Adobe CRM.
• Strong understanding of CRM, database management and segmentation.
• Good communication and presentation skills to all levels of stakeholders.
• English and Chinese (Cantonese/Mandarin) language proficiency.

Responsibilities

• Lead the CRM and retention strategy for territories across Asia (excluding mainland China) and liaise with relevant teams for back-end system updates.
• Design and define data-driven customer journeys, translating data into actionable insights for campaign design and marketing decisions.
• Collaborate with marketing, retail, EC and other stakeholders to build and execute end-to-end clienteling programs across acquisition, onboarding, engagement and retention touchpoints.
• Own the CRM campaign calendar, perform audience segmentation, personalization, and drive optimal sales results.
• Responsible for member KPI reports and data analysis on effectiveness, monitor monthly performance, and ensure data accuracy and compliance.

Skills

CRM

Data analysis

BI tools

Adobe CRM

Stakeholder management

English & Chinese

Education

Bachelor's degree in Business/Marketing

Tools

Power BI

Tableau

Adobe CRM

Job description

Lead CRM and retention initiatives across Asia by developing customer engagement strategies, managing CRM campaigns and customer journeys, analyzing customer data and KPIs, and driving CRM system enhancements to improve loyalty, retention, and sales performance.

Key Responsibilities

Lead the CRM and retention strategy for territories of total Asia (except China mainland) and liaise with relevant parties for back-end system updates and enhancement

Design, develop and define data-driven customer journey based on behavioural insights, translate data into actionable insights that inform campaign design, category strategy and further marketing decisions

Work closely with internal stakeholders (marketing, retail, EC etc.) to build and execute the end-to-end clienteling program, ensuring seamless integration across acquisition, onboarding, engagement and retention touchpoints.

Own the CRM campaign calendar, -perform audience segmentation, personalization, land achieve optimal sales result

Responsible for member KPI reports and data analysis on effectiveness evaluation, monitor monthly performance, ensure data accuracy and compliance

The Ideal Candidate

Degree holder in Business, Marketing or similar field with at least 8 years working experience in CRM field, preferably in Retail industry.

Experience with BI & visualization tools and strong analytical skills.

Familiar with Adobe CRM

Strong understanding of CRM, database management and segmentation.

Good communication skill and presentation skill to all levels of stakeholders.

Self-driven with a can-do attitude and ability to deliver quality output.

Well organized with good communication, analytical skill and interpersonal skills

A good team player with excellent communication and interpersonal skills

Detailed-minded and able to handle multi-tasks

Good command of both written and spoken English and Chinese (including Cantonese and Mandarin)

Exposure in Apac Markets

What We offer

We offer an attractive remuneration package and excellent career prospects to the right candidate.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!

We look forward to hearing from you!

Venchi HK Limited is

a subsidiary of Venchi, a gourmet Italian chocolatier established in 1878. Business range from retail of chocolate, gelato and beverages to corporate cooperation and currently operating 19 retail shops. To cope with our rapid expansion, we are now seeking for high calibre candidate to fill the following vacancy.

Venchi HK Limited is

a subsidiary of Venchi, a gourmet Italian chocolatier established in 1878. Business range from retail of chocolate, gelato and beverages to corporate cooperation and currently operating 19 retail shops. To cope with our rapid expansion, we are now seeking for high calibre candidate to fill the following vacancy.