CRM Director (loyalty program, partnership, analytics) HK$1.4mil+

King Deux Search & Consulting; Hong Kong; On-site; HKD 1,004,000 - 1,339,000; Full time

Job summary

King Deux Search & Consulting is recruiting on behalf of a leading Hong Kong retail corporation, seeking a CRM Director to head the CRM team and drive loyalty initiatives. The role leads a 10–12 member team, develops a comprehensive CRM strategy, and supports data‑driven decision making for customer engagement and revenue growth.

The ideal candidate will possess a strong track record in CRM leadership, customer lifecycle management, and analytics, with fluency in English, Cantonese, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10–12 years of leadership experience in CRM, customer experience, or marketing.
• Strong knowledge of CRM principles, strategies, and lifecycle management.
• Proficiency with CRM platforms, data analytics and BI tools.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute a comprehensive CRM program and strategy to enhance engagement, retention, and loyalty.
• Lead and manage a CRM team of 10–12 professionals, providing guidance and development opportunities.
• Oversee design, implementation, and optimization of CRM campaigns using data-driven insights.
• Utilize BI tools to analyze customer behavior, identify trends, and inform decisions.
• Collaborate with marketing, sales and IT for seamless CRM integration.
• Establish strategic partnerships with external vendors and technology providers.
• Monitor CRM performance metrics and optimize ROI across initiatives.
• Stay informed on CRM industry trends and innovations.
• Manage CRM budgets and resource allocation.
• Foster a customer-centric culture across departments.

Skills

CRM leadership

Team management

Data analytics

Customer lifecycle management

Bilingual English/Cantonese/Mandarin

Education

Bachelor's degree in Marketing/Business Administration

Tools

CRM platforms

Job description

CRM Director (loyalty program, partnership, analytics) HK$1.4mil+

Hong Kong, Hong Kong SAR, Hong Kong

HK$ 90,000.00 - 120,000.00 (Hong Kong Dollar)

Job Openings CRM Director (loyalty program, partnership, analytics) HK$1.4mil+

About the job CRM Director (loyalty program, partnership, analytics) HK$1.4mil+

King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.

CRM Director (loyalty program, partnership, analytics)

We are recruiting on behalf of a leading retail corporation headquartered in Hong Kong, with a strong presence in both Hong Kong and China. Renowned for their expertise in developing and managing large-scale member ecosystems and loyalty programs, they are seeking an exceptional individual to join their CRM team as the team head. Leading a team of 10-12 professionals, you will spearhead the development and execution of a comprehensive CRM strategy. This strategy will be instrumental in supporting the company's membership program and driving data-driven decision-making processes.

Responsibilities

Develop and execute a comprehensive CRM program and strategy that enhances customer engagement, retention, and loyalty, aligned with business objectives.

Lead and manage a team of CRM professionals, providing guidance, coaching, and development opportunities to drive high performance and achieve departmental goals.

Oversee the design, implementation, and optimization of CRM campaigns and initiatives, leveraging customer data and insights to deliver personalized and targeted communications.

Utilize business intelligence tools and analytics to analyze customer behaviour, identify trends, and drive data-driven decision-making to optimize CRM efforts.

Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure seamless integration of CRM processes and initiatives.

Establish and nurture strategic partnerships with external vendors, agencies, and technology providers to enhance CRM capabilities and drive innovation.

Monitor and optimize CRM performance metrics, tracking customer satisfaction, retention rates, and overall effectiveness of CRM initiatives.

Stay abreast of industry trends, best practices, and emerging technologies in CRM and customer experience to drive continuous improvement and innovation.

Develop and manage CRM budgets, ensuring efficient allocation of resources and cost-effectiveness.

Drive a customer-centric culture within the organization, championing the importance of CRM and fostering a customer-focused mindset across all departments.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree preferred.

Minimum of 10 to 12 years of proven experience in a leadership role within CRM, customer experience, or marketing, with a track record of successfully managing teams and driving results.

In-depth knowledge of CRM principles, strategies, and best practices, with a strong understanding of customer lifecycle management and segmentation.

Proficiency in leveraging CRM platforms, data analytics, and business intelligence tools to drive customer insights and inform decision-making.

Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.

Demonstrated ability to develop and execute CRM programs and campaigns that deliver measurable results, including customer retention, engagement, and revenue growth.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build relationships with internal and external stakeholders.

Proven experience in partnership management, including negotiating and managing relationships with vendors, agencies, and technology providers.

Strong leadership and people management skills, with the ability to motivate and develop a high-performing team.

Ability to work in a fast-paced, dynamic environment, managing multiple priorities and deadlines.

Strong strategic thinking and problem-solving abilities, with a proactive and innovative mindset.

Proficiency in written and spoken English, Cantonese, and Mandarin.