CRM Manager / Assistant Manager

Delken Group Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

Delken Group Limited, a leading high-tech electronics consumer products company, is seeking a CRM Manager / Assistant Manager in Hong Kong. You will support the Senior CRM Manager to design and implement DtC marketing strategies focused on retention and reactivation, across multiple channels, while analyzing customer lifecycles to improve engagement and conversion.

The role requires a Bachelor’s degree and 5 years CRM experience, with strong organization skills and the ability to lead within a

Qualifications

• Bachelor's degree required in marketing, business or related discipline.
• 5 years prior CRM lifecycle and retention campaign experience with proven data analysis ability.
• Highly organized with ability to manage multiple projects under tight deadlines.
• Proven ability to lead and align across a complex, matrixed organization.
• Digital-savvy with knowledge of current trends and best practices in marketing.
• Excellent written and verbal English and Chinese communication skills.

Responsibilities

• Support Senior CRM Manager to design and implement DtC marketing strategy for mobile devices and consumer electronics.
• Develop personalized, customer-centric communication plans across channels (eDM, Push, SMS/MMS, APP).
• Analyze customer lifecycles and devise measurable strategies to improve engagement and conversion.
• Collaborate with cross-functional teams and act as CRM go-to person for customer journeys and campaigns.
• Coordinate with CRM agency on planning, content, testing, and performance reporting.
• Assist in developing campaign reports and derive actionable insights from customer data.
• Oversee CRM database and platform maintenance to ensure data hygiene, segmentation, and insights.

Skills

CRM lifecycle campaigns

Data analysis

Cross-functional collaboration

English & Chinese communication

Education

Bachelor's degree in marketing, business or related discipline

Job description

Our client is a leading High-tech electronics consumer products company, they invite bright and energetic candidate for the following vacancy:

CRM Manager / Assistant Manager

Duties

• Support Senior CRM Manager to design and implement mobile device and consumer electronics team CRM Direct To Consumer (DtC) marketing strategy, focusing on customer retention & reactivation within our customer base
• Develop a personalized customer centric communication upgrade and retention plans across all available channels, including eDM, Push, SMS/MMS and APP
• Analyze customer lifecycles of different product ownerships and develop measurable marketing strategies to improve personalized customer engagement and conversion over the customer lifetime
• Collaborating with cross-functional teams and be the CRM go-to-person on the formulation of customer journeys and campaign planning
• Work with CRM agency on communications planning and execution, including content scheduling and development, testing plans and performance reporting
• Support in developing campaign reports for internal as well as deriving actionable insights based on customer base analysis
• Manage the development and maintenance of the CRM database and platform to serve the growth and needs of CRM function across all direct-to-consumer engagement points (e.g. Ensuring data hygiene, analytics, segmentation and customer insight)

Requirements

• Bachelor’s degree required, preferably in marketing, business and related discipline
• 5 years prior experience in launching CRM related lifecycle and retention campaigns with proven track record in managing and analyzing customer data
• Highly organized and detail minded. Comfortable working under tight deadlines and managing multiple projects simultaneously
• Proven ability to lead, manage and gain alignment across a complex, matrixed organization
• Internet & technology savvy is preferred with solid understanding of digital trends and best marketing practices
• Excellent written and verbal English and Chinese communication skills is a must

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