CRM Manager

Venchi-Hk-Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Venchi-Hk-Limited is seeking an experienced CRM leader to drive Asia-wide retention strategies, manage campaigns and customer journeys, and analyze KPIs to improve loyalty and sales performance. The role requires collaborating with marketing, retail, and e-commerce teams to ensure seamless clienteling and data-driven decision making.

The ideal candidate has 8+ years in CRM, strong analytics, and experience with BI tools and Adobe CRM, plus fluency in English and Chinese.

Qualifications

• 8+ years of CRM experience in retail or consumer brands.
• Strong analytical skills with BI/visualization proficiency.
• Proficient in CRM platforms including Adobe CRM and segmentation techniques.

Responsibilities

• Lead CRM and retention strategy for Asia (excl. Mainland China).
• Design data-driven customer journeys and translate insights into campaigns.
• Collaborate with marketing, retail, and EC teams to implement end-to-end clienteling.

Skills

CRM strategy

Data analysis

BI tools

Adobe CRM

Stakeholder management

English & Chinese

Education

Degree in Business/Marketing

Tools

Adobe CRM

Job description

You Mission:

Lead CRM and retention initiatives across Asia by developing customer engagement strategies, managing CRM campaigns and customer journeys, analyzing customer data and KPIs, and driving CRM system enhancements to improve loyalty, retention, and sales performance.

Key Responsibilities:

• Lead the CRM and retention strategy for territories of total Asia (except China mainland) and liaise with relevant parties for back-end system updates and enhancement

• Design, develop and define data-driven customer journey based on behavioural insights, translate data into actionable insights that inform campaign design, category strategy and further marketing decisions

• Work closely with internal stakeholders (marketing, retail, EC etc.) to build and execute the end-to-end clienteling program, ensuring seamless integration across acquisition, onboarding, engagement and retention touchpoints.

• Own the CRM campaign calendar, -perform audience segmentation, personalization, land achieve optimal sales result

• Responsible for member KPI reports and data analysis on effectiveness evaluation, monitor monthly performance, ensure data accuracy and compliance

• CRM system & process enhancement oversight

The Ideal Candidate:

• Degree holder in Business, Marketing or similar field with at least 8 years working experience in CRM field, preferably in Retail industry.

• Experience with BI & visualization tools and strong analytical skills.

• Familiar with Adobe CRM

• Strong understanding of CRM, database management and segmentation.

• Good communication skill and presentation skill to all levels of stakeholders.

• Self-driven with a can-do attitude and ability to deliver quality output.

• Well organized with good communication, analytical skill and interpersonal skills

• A good team player with excellent communication and interpersonal skills

• Detailed-minded and able to handle multi-tasks

• Good command of both written and spoken English and Chinese (including Cantonese and Mandarin)

• Exposure in Apac Markets

What We offer:

We offer an attractive remuneration package and excellent career prospects to the right candidate.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!

We look forward to hearing from you!

__________________________________________________________________________________________________________________________

行業 Industry

• 貿易 Trading

工作種類 Job Category

• 市場營銷 / 公共關係 (客戶關係管理) Marketing / Public Relations (Customer Relationship Management)
• 應屆畢業生 (市場營銷 - 數瑪營銷) Fresh Graduate (Marketing - Digital Marketing)

工作地點 Location

• 灣仔 Wan Chai