CRM Specialist

EC Healthcare; Hong Kong; On-site; HKD 250,000 - 360,000; Full time

Job summary

EC Healthcare in Hong Kong is seeking a CRM Specialist to own end-to-end customer retention, loyalty initiatives, and cross-functional engagement projects. You will design, execute, and optimize omnichannel campaigns while managing loyalty programs, referrals, and special marketing projects.

This role requires a proactive campaign owner with market sense, TA logic, copywriting skills, and technical execution to drive customer lifetime value.

Qualifications

• 2–4 years hands-on CRM experience in HK retail or service.
• Ability to own campaigns end-to-end, blending messaging with technical execution.
• Experience in segmentation logic, data filtering, and conversion tracking.
• Strong project management and cross-functional collaboration.
• Willingness to leverage AI tools for content drafting and campaign workflow.
• Familiarity with marketing automation systems and CRM platforms.

Responsibilities

• Conceptualize, draft, and execute multi-channel CRM campaigns aligned with promotional calendars, retention goals, and commercial targets.
• Maintain automated customer engagement and conversion journeys.
• Manage, optimize, and grow customer loyalty and referral programs; design reward structures, track participation/redemptions, and refine mechanics to boost customer lifetime value and organic acquisition.
• Build, test, and validate precise target audience (TA) segments and filtering logic to ensure message relevance, database health, and high deliverability.
• Analyze program and campaign performance, produce actionable reports to optimize retention and conversion metrics.

Skills

Campaign ownership

Omnichannel marketing

Copywriting

Data segmentation

Campaign analytics

Cross-functional collaboration

AI tools usage

Tools

Marketing automation systems

CRM platforms

AI tools

Job description

We are seeking an energetic, commercially minded CRM Specialist to own and drive our end-to-end customer retention strategy, loyalty initiatives, and cross-functional engagement projects in Hong Kong. You will take full responsibility for designing, executing, and optimizing omnichannel campaigns while managing our loyalty program, referral initiatives, and special marketing projects.

This role requires a proactive campaign owner who combines sharp market sense, strong target audience (TA) logic, and engaging copywriting skills with technical execution and conversion tracking to drive customer lifetime value.

Job Responsibilities

Conceptualize, draft, and execute multi-channel CRM campaigns aligned with promotional calendars, retention goals, and commercial targets.

Maintain automated customer engagement and conversion journeys.

Manage, optimize, and grow customer loyalty and referral programs; design reward structures, track participation/redemptions, and refine mechanics to boost customer lifetime value and organic acquisition.

Build, test, and validate precise target audience (TA) segments and filtering logic to ensure message relevance, database health, and high deliverability.

Analyze program and campaign performance, produce actionable reports to optimize retention and conversion metrics.

Job Requirements

2-4 years of hands-on experience in CRM, customer lifecycle marketing, or loyalty program management within the Hong Kong retail or service industry.

Proven ability to own campaigns end-to-end, combining creative messaging and local market sense with technical execution.

Strong logical mindset with hands-on technical experience in segmentation logic setup, data filter validation, and conversion tracking.

Solid project management and cross-functional collaboration skills to handle multiple initiatives simultaneously

Openness to leveraging AI tools to streamline content drafting, workflow setup, and campaign execution.

Familiarity with marketing automation systems, CRM platforms, and omnichannel touchpoints is preferred

Highly self-driven, positive, well-organized, and eager to take full ownership of outcomes.

EC Healthcare is Hong Kong's largest non-hospital medical service provider, leveraging its core businesses of preventive and precision medicine, and committed to developing medical artificial intelligence by integrating its multi-disciplinary

medical services. The move, which is supported by the Group’s high-end branding and quality customer services, is aimed at offering customers safe and effective medical services with professionalism. The Group currently operates 154 clinics/centres, providing

one-stop medical and healthcare services. The weighted GFA is around 557,000 sq ft.

EC Healthcare is Hong Kong's largest non-hospital medical service provider, leveraging its core businesses of preventive and precision medicine, and committed to developing medical artificial intelligence by integrating its multi-disciplinary

medical services. The move, which is supported by the Group’s high-end branding and quality customer services, is aimed at offering customers safe and effective medical services with professionalism. The Group currently operates 154 clinics/centres, providing

one-stop medical and healthcare services. The weighted GFA is around 557,000 sq ft.

Researching careers? Find all the information and tips you need on career advice.