Assistant Manager (CRM / Customer Management/Analytics) - IC

Classy Wheeler Limited; Hong Kong; On-site; HKD 279,000 - 390,600; Full time

Job summary

A leading firm in Hong Kong is seeking an individual with strong analytical skills to conduct customer analysis and support CRM initiatives. The ideal candidate will have a university degree in Marketing or related fields, and experience in database marketing, customer segmentation, and hands-on SQL proficiency. Proficiency in both English and Chinese is essential. This role includes designing reports and managing customer data capture processes to enhance CRM strategies.

Qualifications

• Practical experience in database marketing, customer segmentation, and customer analysis.
• Strong analytical skills with good report writing abilities.
• Hands-on experience in SQL.

Responsibilities

• Conduct customer analysis for campaign support.
• Design and manage customer reports for CRM.
• Support CRM events.

Skills

Analytical skills

Report writing

Communication skills

Project management

Automation skills

Customer analysis

SQL

Proficiency in English

Proficiency in Chinese

Education

University Degree in Marketing, Information System, Mathematics, or related discipline

Tools

Microsoft Dynamics

Tableau

Job description

Client Description

Listed “blue-chip” in Hong Kong

Job Description

• Conduct customer analysis to provide insight support throughout the entire campaign process including pre-campaign analysis, segment recommendation and post-campaign evaluation;


• Design, develop and manage ad-hoc and regular customer reports to support CRM initiatives;


• Support ad-hoc analytical project to provide customer insight and recommendation;


• Identify and drive efficiency of regular tasks through automation and streamlining of processes;


• Manage data capture process to enrich customer data and ensure quality;


• Manage CRM platform, identify improvements and conduct UAT;


• Provide support in CRM events

Job Requirements

• University Degree in Marketing, Information System, Mathematics, computing or a related discipline;


• Practical experience in database marketing, customer segmentation and customer analysis;


• Strong analytical mind with good report writing skills, and able to transform data into actionable insights;


• Hands‑on experience in SQL;


• Experienced in Microsoft Dynamics and Tableau is an absolute advantage;


• Good understanding of CRM system, Campaign management system and data warehousing;


• Strong commitment in taking new challenges and self‑motivation;


• Good communication, analytical and project management skills;


• Proficiency in both English and Chinese