Business Development Executive | Media Agency

Private Advertiser; Hong Kong; On-site; HKD 312,000 - 391,000; Full time

Job summary

Private Advertiser in Hong Kong is seeking a Business Development Executive to drive new leads generation and manage end-to-end sales activities. The role combines digital performance marketing, media planning, and data analytics to support advertising campaigns for local and international clients.

You will handle campaigns across Google Ads, Meta Ads, DSP and related analytics tools, coordinate with partners, and report on campaign effectiveness while aiming to exceed quarterly sales targets.

Qualifications

• University graduate preferred in Marketing, Advertising, PR, Communications or related fields.
• 1-5 years proven experience in sales activities, business development and new leads generation.
• Familiar with HK/China and overseas ad placements and analytics tools a bonus.
• Strong Excel, Word, PowerPoint and AI tools skills.
• Excellent written and spoken English and Mandarin.

Responsibilities

• Drive business development and new leads generation.
• Achieve quarterly sales target KPI.
• Plan and execute digital advertising campaigns with media planning and creative campaigns.
• Handle platforms like Google Ads, Search Ads & Meta Ads & DSP and analytics tools.
• Support integrated marketing initiatives and online media buys.
• Coordinate with clients and partners to execute campaigns.

Skills

New business development

Sales planning

Analytical thinking

English

Mandarin

Education

University degree in Marketing/Advertising/Public Relations/Communications/Information Systems/E-commerce

Tools

Google Ads

Meta Ads

DSP

Excel

Word

PowerPoint

Agentic AI tools

Job description

Business Development Executive | Media Agency

Job Highlights

Business Development / New Leads Generation / Conducting Sales Activities (Main Job Duty)

Digital Performance Marketing

Media Planning & Execution

Data Analytics

Attractive Basic + Bonus package as below:

BASIC: HKD28,000 - 35,000 / month

BONUS:

Personal

BONUS quarterly if meet personal Sales KPI:

30% HKD10,000

50% - HKD20,000

70% - HKD30,000

100% - HKD45,000

130% - HKD60,000

150% - HKD80,000

200% - HKD100,000

200%+ - HKD120,000

KPI to be assigned by Business Director

Job Descriptions

Responsibility:

Business Development / New Leads Generation / Conducting Sales Activities (Main Job Duty)

Achieve Quarterly Sales Target KPI

Strategically Plan and execute digital advertising campaign including media planning and creative campaigns etc

Handle the backend operation on platforms like Google Ads, Search Ads & Meta Ads & DSP & Social Listening Tools & AI marketing, analytics and programming tools

Support implementation of integrated marketing initiatives for digital campaign, including online media buy, social media and influencer marketing

Handle day-to-day operations and reporting; participate in monitoring and evaluation on the effectiveness of different media channels

Assist senior to explore new/ troubleshooting with internal and external parties

Assist senior to deploy the best-in-market targeting and media solutions

Coordinate with clients, local & international partners, and internal parties to execute marketing programs to achieve campaign objectives

Requirements:

University Graduate preferably in Marketing, Advertising, Public Relations, Communications, Information Systems, E-commerce, or related disciplines

1 - 5 years proven experience defining and implementing strategies and Tracked Sales Record in Conducting Sales Activities / Business Development and New Leads Generation

Familiar with Hong Kong, China and overseas various ad placement and analytical tools will be a bonus

Good Excel, Word, Power Point and Agentic AI tools skills

Good analytical, problem-solving & critical thinking skills

Being detail-oriented and sensitive on market trend

Proficiency in written & spoken English (must) & Mandarin (must)

What can I earn as a Business Development Executive