Business Development and Marketing Manager

Intriq Journey; Hong Kong; Sur place; HKD 335 000 - 670 000; Plein temps

Résumé du poste

Intriq Journey in Hong Kong is seeking a commercially minded Marketing & Business Development Senior Executive / Assistant Manager to support growth, strengthen brand presence, and manage partnerships. You will lead campaigns, events, and CMS updates using WordPress, coordinate with internal teams and partners, and ensure content aligns with brand guidelines while delivering measurable results.

This role requires strong English and Cantonese, comfort with CRM, and the ability to manage multiple

Qualifications

• Diploma or degree in Marketing, Business, Communications or a related discipline.
• Relevant experience in marketing, business development or partnerships in Hong Kong.
• Hands-on experience planning and delivering events and marketing campaigns.
• Experience updating website content in WordPress, including page editing, image uploads and basic formatting.
• Strong written and spoken English and Cantonese; Mandarin is an advantage.

Responsabilités

• Drive business development and partnerships in the Hong Kong market.
• Plan and coordinate events, webinars, and marketing campaigns with internal and external teams.
• Update and manage content on the Hong Kong WordPress CMS.
• Support offline marketing, reporting, and budget tracking with KPI reporting.
• Coordinate with partners and internal stakeholders to ensure timely delivery and brand consistency.

Connaissances

Marketing strategy

Business development

Event planning

Content management

CRM

WordPress

Bilingual English-Cantonese

Formation

Marketing/Business degree

Outils

WordPress CMS

CRM software

Microsoft Office

SEO basics

Description du poste

Position Overview:

We are seeking a commercially minded and hands-on Marketing & Business Development Senior Executive / Assistant Manager to support business growth and strengthen our brand presence in Hong Kong.

Working closely with internal teams and external partners, you will develop business opportunities, coordinate partnerships, deliver marketing campaigns and events, and support customer engagement. You will also be responsible for day-to-day content updates in the Hong Kong WordPress CMS, ensuring the website is accurate, up to date and consistent with brand guidelines.

Key Responsibilities:

Business Development and Partnerships – 30%

• Identify prospective clients, partners and collaboration opportunities in the Hong Kong market.
• Build and maintain relationships with travel partners, suppliers, corporate contacts and other relevant stakeholders.
• Research market trends, customer needs and competitor activity to inform business development activities.
• Prepare proposals, presentations and partnership materials for prospective clients and partners.
• Coordinate lead-generation activities, follow up with prospects and maintain accurate records of opportunities and outcomes.
• Support joint marketing initiatives with partners and represent the company at relevant industry and networking events.
• Keep business contact, partner and prospect records accurate and up to date in the relevant database or CRM.

Event Management and Campaign Execution – 30%

• Plan and coordinate product presentations, partner events, webinars, client functions and other marketing activities.
• Manage event logistics, including venues, suppliers, invitations, registrations, guest lists, materials and on-site arrangements.
• Liaise with internal teams and external partners to deliver events and campaigns on time and to brand standards.
• Prepare event communications and coordinate supporting marketing materials.
• Track attendance, leads and customer feedback; coordinate post-event follow-up and report on results.
• Recommend improvements based on event performance and participant feedback.

Website and Hong Kong CMS Management – 30%

• Carry out regular updates to the Hong Kong website using WordPress, including page copy, travel products, promotions, events, images and contact information.
• Upload, edit, format and publish approved content in line with brand guidelines and agreed timelines.
• Create and update campaign and event landing pages using existing templates and CMS functionality.
• Review website content for accuracy, clarity and relevance to the Hong Kong audience.
• Check pages, links, forms and images, and escalat technical issues to the appropriate support team.
• Coordinate content submissions and approvals with internal stakeholders.
• Apply basic on-page SEO practices to content updates, including headings, page titles, metadata and internal links, where relevant.
• Maintain a schedule of website updates and monitor basic performance metrics to identify content improvements.

Offline Marketing, Reporting and Budget Support – 10%

• Coordinate the production and distribution of brochures, flyers, presentations and other marketing materials.
• Identify suitable offline marketing opportunities for review and approval.
• Prepare regular updates on business development activity, events, campaigns, website content and agreed KPIs.
• Track expenditure against approved budgets and process related administrative requirements.
• Suggest practical improvements based on campaign, partnership and website results.

Key Requirements:

• Diploma or degree in Marketing, Business, Communications or a related discipline.
• Relevant experience in marketing, business development or partnerships in Hong Kong. Candidates considered for the Assistant Manager title should demonstrate greater experience and the ability to manage projects independently.
• Hands-on experience planning and delivering events and marketing campaigns.
• Experience updating website content in WordPress, including page editing, image uploads and basic formatting.
• Strong written and spoken English and Cantonese; Mandarin is an advantage.
• Good understanding of the Hong Kong market and strong communication and relationship-building skills.
• Ability to coordinate multiple projects, meet deadlines and maintain a high standard of accuracy.
• Proficiency in Microsoft Office; experience with CRM, email marketing or website analytics tools is an advantage.
• Experience in luxury travel, hospitality, tourism or lifestyle is preferred.
• Basic knowledge of SEO, design, photography or video content is an advantage.

Key Competencies:

• Business development and commercial acumen.
• Partnership and stakeholder management.
• Marketing planning and campaign execution.
• Website content management.
• Event planning and operational coordination.
• Customer focus and relationship building.
• Written and verbal communication.
• Organisation, accuracy and attention to detail.
• Initiative, creativity and problem-solving.
• Ability to work independently in a fast-paced, deadline-driven environment.