Marketing Executive

Diptyque Paris; Hong Kong; Sur place; HKD 360 000 - 480 000; Plein temps

Résumé du poste

Diptyque Paris Hong Kong & Macao marketing team seeks a Marketing Executive to drive local commercial execution and brand growth across 9 boutiques and digital platforms. The role translates global strategies into localized activations and seamless omni-channel campaigns.

This 360-degree role offers immersion in luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics for an ambitious marketer.

Qualifications

• Proficient in English and Chinese, both spoken and written.
• Strong analytical, problem-solving, and data-driven thinking.
• Detail-oriented with excellent organizational and project management skills.
• Able to collaborate with cross-functional teams and store staff.
• Experience in luxury or premium retail marketing is a plus.

Responsabilités

• Localize and execute client animations across boutique networks to elevate brand prestige.
• Support end-to-end brand promotions and mall activations; build guides and track effectiveness.
• Conduct post-event ROI evaluations and extract learnings for future activations.
• Coordinate CRM outreach, including e-newsletters and targeted messaging.
• Adapt launch guidelines for POSM; ensure clear display instructions.
• Prepare and localize paid digital media assets across channels.
• Prepare product descriptions and imagery for smooth e-commerce rollouts.
• Monitor weekly animation performance and contribute to monthly category reviews.
• Analyze cross-channel CRM, e-commerce, and digital data for performance insights.
• Track competitor promotions and market intelligence to inform actions.
• Oversee procurement, budget tracking, and vendor invoice processing.

Connaissances

English

Chinese

Analytical skills

Project management

Stakeholder collaboration

Formation

Bachelor's degree in marketing, Business, or related field

Description du poste

Join our Hong Kong & Macao marketing team in a dynamic role integrating Digital Marketing & CRM with Trade & Retail Marketing. As Marketing Executive, you will drive local commercial execution and brand growth-translating global strategies into compelling, localized activations and seamless omni-channel campaigns across our 9 boutique networks and digital platform.

This role offers an immersive 360-degree view of luxury retail marketing, combining launch readiness, promotion planning, client activation, retail experience, and performance analytics. It is an ideal growth platform for a motivated, detail-oriented marketer seeking to build strong business acumen, data-driven strategic thinking, and an all-rounded career.

DUTIES & KEY RESPONSIBILITIES

1. Trade & Retail Marketing Optimization

• In-Store Experience & Retail Animations: Localize and execute client animation across boutique networks and counters to elevate brand prestige and drive store foot traffic.
• Channel Promotions & Mall Partnerships: Support the end-to-end execution of brand promotional offers, generosity mechanics, and shopping mall activations. Systematically build centralized reference guides for store teams and track promotional effectiveness across channels.
• Post-Activation Commercial Insights: Conduct post-event client experience evaluations, capturing ROI takeaways and operational learnings to continuously optimize future activations.
• CRM Communication & Clienteling Setup: Coordinate setup for CRM campaign outreach, including e-newsletter, targeted digital messaging push, and compiling structured clienteling toolkits.
• Visual Merchandising Guideline Adaptation & Rollout: Support in adapting launch guidelines, ensuring clear counter display instructions, and POSM allocations are effectively communicated.
• Digital Media Preparation: Drive the preparation and localization of paid digital media assets across channels, ensuring seamless asset delivery.
• E-Commerce Launch Preparation: Align product launch timelines by preparing product descriptions, and imagery materials to ensure smooth e-commerce rollouts.

3. Business Performance & Data Analytics

• Product Performance Tracking: Monitor weekly animation performance and contribute to monthly category reviews to evaluate product and channel growth momentum.
• Digital & CRM Insights: Extract and analyze cross-channel data across CRM, e-commerce, and digital platforms to monitor owned platform performance metrics.
• Competitor Research & Market Intelligence: Conduct regular tracking of competitor landscapes, including local trade promotions, retail activations, new product launches, digital/social media campaigns, and pricing strategies to inform actionable market insights.

4. Operational Excellence

• Administration & Procurement: Oversee marketing procurement, purchase orders, budget tracking logs, and vendor invoice processing to ensure operational accuracy.
• Cross-Functional Stakeholder Collaboration: Maintain clear, collaborative relationships with both back office and store team to ensure smooth execution.
• Agency & External Partner Liaison: Partner with external production agencies and suppliers to coordinate brief alignment, production schedules, and high-quality material execution.

PROFILE

• Bachelor's degree in marketing, Business, or a related field
• Minimum of 2-3 years of relevant marketing experience, preferably within luxury industry
• Proficient in both spoken and written English and Chinese
• Self-motivated with an entrepreneurial mindset and proactive approach
• Able to stay flexible and adapt quickly in a fast-paced working environment
• Detail-oriented with strong organizational and project management skills
• Excellent analytical and problem-solving skills
• Collaborative team player with excellent interpersonal communication skills