Senior Marketing Officer (Core Business)

Hong Kong Technology Venture Career; Hong Kong; On-site; HKD 480,000 - 780,000; Full time

Job summary

Leadingnation in Hong Kong is seeking a data-driven marketing professional to lead CRM-enabled customer acquisition and retention strategies. You will design personalized customer journeys and tailored product recommendations to optimize search and conversion.

You will plan and execute marketing campaigns, refine CRM best practices, and drive e-commerce campaigns that align with business KPIs. Strong collaboration with sales, IT and external vendors is essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum 4 years of e-commerce experience in marketing or CRM.
• Practical expertise in integrating AI tools into daily marketing and e-commerce operations.
• Ability to work independently and in teams; strong communication and interpersonal skills.

Responsibilities

• Lead data-driven customer acquisition and retention strategies to drive growth.
• Design and deliver personalized customer journeys, including product recommendations.
• Plan, execute and optimize marketing campaigns and CRM practices.
• Develop and execute e-commerce strategies and campaigns to drive traffic and sales.
• Analyze customer data and market trends to uncover opportunities and improvements.
• Collaborate with sales, IT and vendors to implement marketing automation tools.
• Track KPIs and measure campaign effectiveness to inform strategy.
• Support ad-hoc projects and tasks as required.

Skills

Data-driven marketing

CRM expertise

E-commerce marketing

AI tools integration

Education

Bachelor's degree in Marketing or related

Job description

What Will You be Doing

• Lead data-driven customer acquisition and retention strategies to drive sustainable business growth
• Design and deliver personalized customer journeys, including tailored product recommendations and search experiences
• Plan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance results
• Develop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIs
• Analyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plans
• Partner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation tools
• Track and evaluate key performance metrics to measure campaign effectiveness and inform strategy
• Support ad-hoc projects and tasks as required

Who is Our Right Fit

• Bachelor’s degree in Marketing, Business Administration, or a related discipline
• Minimum 4 years of e-commerce experience in marketing or CRM
• Practical expertise in integrating AI tools into daily marketing and e-commerce operations
• Energetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independently
• A team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders.
• Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines