Assistant Sales Manager

Informa Markets; Hong Kong; On-site; HKD 334,800 - 446,400; Full time

Job summary

Informa Markets is seeking an Assistant Sales Manager in Hong Kong to drive sales performance within the events industry. This role is essential for supporting the sales team in meeting revenue targets and fostering client relationships.

Candidates should possess at least 6 years of sales or business development experience and a University Bachelor’s Degree. The position requires strong negotiation skills, communication abilities, and proficiency in English and Chinese.

Occasional travel is expected and the company is dedicated to equal opportunity employment.

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Qualifications

• 6 years of sales or business development experience.
• Ability to negotiate effectively and handle customer objections.
• Excellent command of written and spoken English and Chinese.

Responsibilities

• Drive revenue generation through various sales strategies.
• Generate new business leads through outreach and trade shows.
• Support overdue payment collection with sales operations team.

Skills

Sales experience

Relationship management

Negotiation skills

Digital savviness

Interpersonal communication

Education

University Bachelor’s Degree

Tools

Salesforce CRM

MS Office

Job description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction‑led events in over a dozen specialist markets. These are typically not‑to‑be‑missed live and on‑demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year‑round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our 17/F, China Resources Building, 26 Harbour Road, Wan Chai, Hong Kong office.

ROLE SUMMARY

The Assistant Sales Manager at Connect Marketplace Hong Kong plays a pivotal role in driving sales performance and fostering client relationships within the dynamic events and exhibitions industry. This position is responsible for supporting the sales team in achieving revenue targets, identifying new business opportunities, and delivering exceptional customer service to clients.

As a key contributor to the success of Connect Marketplace Hong Kong, the Assistant Sales Manager will collaborate closely with internal teams to ensure seamless execution of sales strategies, maintain a deep understanding of market trends, and uphold the company's commitment to excellence. This role demands a proactive, results‑driven individual with strong communication skills, a passion for sales, and the ability to thrive in a fast‑paced, multicultural environment.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Revenue generation through booth sales, digital sales, sponsorship/advertisement, and fully integrated packages for both new and existing customers across products and various revenue streams
• Generation of new business leads, through outreach to prospective clients, participation in industry trade shows, and market research
• Development of brand‑and industry‑specific information to boost and improve the performance of new business sales
• Lead on the onsite rebooking and customer retention plan throughout the year
• Liaise with the event and sales operations team with regards to available spots on the floor plan
• Use Salesforce System to adopt sales pipeline processes and maintain data quality
• Support overdue payment collection for accounts together with sales operations team
• Perform additional responsibilities as assigned

Qualifications

• University Bachelor’s Degree from any discipline
• With 6 years sales or business development experience
• Digital‑savvy, open‑minded with strong resilience
• Experience in managing relationships with international customers across various regions and cultures
• Ability to negotiate effectively, and proactively handle and respond to customer objections
• Strong interpersonal, communication and interpersonal skills with a high level of enthusiasm
• Experience with MS Office & Salesforce CRM desirable
• Excellent command of written and spoken English and Chinese (Cantonese and Mandarin)
• Occasional travel is required
• Less experience will be considered as Senior Sales Executive

We are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.