Assistant Digital Manager - CRM and Digital Marketing

HKBN; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

HKBN seeks an Assistant Digital Manager - CRM and Digital Marketing to design and run innovative digital campaigns that drive sales and brand growth. You will optimize user engagement on Web and App, partner with stakeholders, and ensure high‑quality content across channels.

The ideal candidate has 5+ years in digital marketing, CRM or e‑commerce, strong analytics, and proficiency with GA4, Google Ads, Data Studio and social tools. Proficiency in English and Chinese is essential.

Qualifications

• Degree or higher in e‑commerce, information systems, marketing or business.
• 5+ years in Digital Marketing, CRM or e‑commerce.
• Strong analytical skills and ability to translate data into insights.
• Experience with GA4, Google Ads, Data Studio, Search Console, social media tools and email platforms.

Responsibilities

• Develop and implement innovative digital marketing campaigns to drive sales, engagement and brand awareness.
• Identify traffic growth potential, optimize conversion and engagement on Web and App with cross‑functional stakeholders.
• Manage digital materials to ensure high‑quality content and effective messaging for target audiences.
• Monitor and analyze performance across digital channels including Web, App, Email, WhatsApp and social media for optimization.
• Collaborate with digital agency to plan and execute SEM and SEO strategies.
• Transform data into actionable business insights to support decision making and stay ahead of trends.

Skills

Analytical skills

Communication skills

Bilingual English/Chinese

Education

Degree in e-Commerce / IT / Marketing / Business

Tools

GA4

Google Ads

Google Data Studio

Google Search Console

Social media tools

Email marketing platforms

Job description

Assistant Digital Manager - CRM and Digital Marketing

Job Openings Assistant Digital Manager - CRM and Digital Marketing

About the job Assistant Digital Manager - CRM and Digital Marketing

Job Description:

• Develop and implement innovative digital marketing campaigns to drive sales, customer engagement and brand awareness
• Identify traffic growth potential, conversion and customer engagement optimization opportunities on Web and App, and work closely with different stakeholders on implementation
• Manage digital materials to ensure high quality content and effective messaging that resonates with target audience
• Monitor and analyse the performance of all digital channels to identify areas for optimization including Web, App, Email, whatsapp and social media
• Work closely with digital agency to plan and implement SEM and SEO strategies
• Strong analytical capability including proven experience with online traffic analysis tools and implementing tracking mechanisms; Able to transform data into actionable business insights to support decision making
• Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies

Requirements:

• Degree in e-Commerce, Information System, Marketing, Business related disciplines
• At least 5 years experience in Digital Marketing, CRM or E-commerce
• Strong analytical skills and the ability to translate data into actionable insights
• Experience in Google Analytics4, Google Ads, Google Data Studio, Google Search Console, social media management tools and email marketing platforms
• Experience in BI tools like Tableau and Power BI will be an advantage
• Strong communication and interpersonal skills
• Proficiency in written English and Chinese