Senior Data Analytics Manager - IC

Classy Wheeler Limited; Hong Kong; On-site; HKD 334,800 - 446,400; Full time

Job summary

A data analytics company in Hong Kong is seeking a Data Analytics Manager to formulate strategies for data acquisition and analysis. The candidate will support the local analytics team and utilize advanced analytical skills to enhance customer insights and value. Responsibilities include improving Group CRM, developing segmentation models, and utilizing data visualization tools. The ideal candidate will have a university degree in a related field and 3-5 years of relevant experience, with proficiency in SQL, R, and data visualization software.

Qualifications

• 3 - 5 years of experience in advanced data analysis, customer segmentation, and modeling.
• Strong analytical mind, good report writing skills, and ability to transform data into actionable insights.
• Good understanding of CRM systems and advanced statistical analysis methods.

Responsibilities

• Formulate strategy for acquiring, cleansing, and analyzing data to drive business results.
• Gather requirements from key stakeholders for Group CRM improvement.
• Develop segmentation and machine learning models for cross-sell and up-sell initiatives.
• Present customer insights and recommendations to enhance customer value.

Skills

Advanced data analysis

Customer segmentation

Data mining with SQL

Hands-on experience with R and Python

Data visualization skills

Project management skills

Good communication

Education

University degree in Quantitative Analysis or related discipline

Tools

SQL

Tableau

Power BI

Qlikview

Job description

Candidates with less experience will be considered as Data Analytics Manager.

Responsibilities

• Formulate strategy in acquiring (structure and unstructured data), cleansing, analyzing and turning insights into business result
• Gather requirements from key stakeholders to design, develop and improve Group CRM
• Formulate use cases and drive the adoption of Group CRM
• Develop segmentation, modeling and machine learning to drive cross-sell and up-sell initiatives
• Develop visualization tool to improve insight transparency
• Present customer insights and make recommendation to improve customer value
• Support and equip the local analytics team with advanced analytical skills including data capture guidelines, analytical frameworks and CRM solutions

Job Requirements

• University degree in Quantitative Analysis, Statistics, Mathematics, Information Management, computing or a related discipline
• 3 - 5 years’ experience in advanced data analysis, customer segmentation and modeling
• Strong analytical mind with good report writing skills, and able to transform data into actionable insights
• Hands‑on experience in data mining using such as SQL, R and Python
• Experienced in data visualization using Tableau, Power BI or Qlikview
• Good understanding of CRM system, Campaign management system, data warehousing, advanced statistical analysis methods and data modeling techniques
• Strong commitment in taking new challenges and self‑motivation
• Good communication, analytical and project management skills
• Proficiency in both English and Chinese